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Our Challenge

Fat Media have worked with Lancaster University on several student recruitment campaigns. Having recently rebranded, our first task was to redesign their Undergraduate Prospectus, to bring the new brand identity to life. By using infographics, we made sure all key information was easy to find and understand, while the premium paper stock reflected the top 10 status of the university.

We went on to create open day signage, brochures and promotional clothing, as well as postgraduate and international prospectuses. A number of design projects have been completed at departmental level, all of which embody the overall university brand.

What We Delivered

  • Brand Development

    We have introduced a secondary colour palette, as well as unique brand identities for open days – to signal to staff and students that the campus is on show.

  • Prospectus Design

    Our new design won the prestigious Heist Award for ‘Best Undergraduate Prospectus’ – great recognition for the research put in by ourselves and the university’s marketing team.

  • Wayfinding & signage design

    A team of Fatties walked the campus with GPS trackers to identify places likely to be hard to find, to identify where open day signage was most necessary.

The Brand

The secondary colour palette allows all departments and faculties to have their own identities, while still sitting well with the overall Lancaster University brand. We have also created a number of sub-brand logos, including Lancaster’s Law School, Management School and Medical School.

Developing the Concepts

The key to developing our concepts for Lancaster University is research. For example, when planning the prospectus, we ordered every UK University prospectus to analyse and compare! Having created a robust brand guidelines document, we can ensure every new design remains cohesive with the rest of the university’s image.

What the client had to say:

Having worked with Fat Media on various projects over the last 18 months, I have been delighted with not just the quality of the finished work but also the innovative and creative approach taken in response to any brief. They have really helped us to bring the Lancaster University brand to life.

Clare Riding, Head of Marketing, Lancaster University

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