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Our Challenge

Based in Galgate near Lancaster, Scomadi is the UK's only manufacturer of standard model and custom build scooters based on the Lambretta and Vespa retro design featuring the latest in frame technology and component engineering.

Established in 2005, the business has grown steadily earning a cult status amongst scooter enthusiasts and journalists alike to the point that in 2015 the company was ready to formalise and implement their ambitious growth strategy to sell its scooter range around the world.

To realise their commercial objectives, Scomadi acknowledged it needed a marketing partner who could provide the range of services and expertise required to market a brand globally, whilst offering a flexible and cost-effective solution to meet its strategic marketing needs as a small business, all be it one growing quickly in a number of global markets. As such, Fat Media were selected for this role and now work as Scomadi’s outsourced marketing partner, complementing their existing in-house resources and capability.

What We Delivered

  • Brand Audit

  • Brand Guidelines

  • Copywriting

  • Photography & Art Direction

  • Graphic Design & Print

  • Brochure Design

  • Web Design, Development, Hosting and Support in Multiple Languages

Graphic Design

Wireframe Design

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Photography

Our photography remit covered three different areas. We had one shoot at Scomadi's head office, to capture the action behind the scenes, and produce staff portrait images. We also took all the individual product shots for use in Scomadi's brochure and online - showing all the detail needed for prospective buyers. Finally, a lifestyle shoot on location in Lancaster created the striking homepage banner images.

Digital Design

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Scomadi mobile design

Concept rationales

Proud of its British company status and the reputation Britain enjoys for design and engineering excellence, Scomadi wanted to ensure that a contemporary British cool came through in all design work, whilst maintaining an authenticity and edge missing from so many of their competitor’s products.

Key messages are...

  • British company
  • Global credentials
  • Highly sought after manufacturer with highly levels of street cred and kudos
  • A modern classic
  • Cool and desirable with broad appeal

Insider info - some of Fat Media's own team feature in the Scomadi photography - cameo appearances, if you will!

Dynamic Content

Scomadi's homepage includes integration with their news pages and social media channels, so the very latest updates are easily found by their visitors.

The tiled design means this section looks the part on any device, without losing the impact of the photography

Scomadi tablet design

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