Our key objective was to raise awareness amongst the target audience of entry level tradesmen and decision makers at small construction firms, using video as a way to convey the key USPs of the product.
We mounted a three month video ad campaign, primarily across YouTube and Google Display Network, supported by standard display ads, Facebook ads and re-targeted search ads. Despite the niche target audience, we succeeded in generating thousands of video views and website visitors.
- Video advertising
- Facebook advertising
- Display advertising
- Paid Search (remarketing)
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