Siniat are a leading supplier of gypsum related building and construction solutions. Fat media worked with the company to execute a digital advertising campaign promoting their ‘Bulldog’ product launch.


Our Role

Our key objective was to raise awareness amongst the target audience of entry level tradesmen and decision makers at small construction firms, using video as a way to convey the key USPs of the product.

We mounted a three month video ad campaign, primarily across YouTube and Google Display Network, supported by standard display ads, Facebook ads and re-targeted search ads. Despite the niche target audience, we succeeded in generating thousands of video views and website visitors.


  • Video advertising
  • Facebook advertising
  • Display advertising
  • Paid Search (remarketing)

Interested in finding out more? Contact us