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Siniat

About

Siniat are a leading supplier of gypsum related building and construction solutions. Fat media worked with the company to execute a digital advertising campaign promoting their ‘Bulldog’ product launch.

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Our Role

Our key objective was to raise awareness amongst the target audience of entry level tradesmen and decision makers at small construction firms, using video as a way to convey the key USPs of the product.

We mounted a three month video ad campaign, primarily across YouTube and Google Display Network, supported by standard display ads, Facebook ads and re-targeted search ads. Despite the niche target audience, we succeeded in generating thousands of video views and website visitors.

Deliverables

  • Video advertising
  • Facebook advertising
  • Display advertising
  • Paid Search (remarketing)

Interested in finding out more? Contact us