Fat Media worked with UK fashion and personal lifestyle bloggers to create the white shirt challenge: firstly the bloggers were selected based on suitability criteria including domain authority, social media following and reader engagement. They were then challenged to select a white shirt, an item commonly worn by the target demographic, from the TM Lewin womenswear range, and style it to fit their personal tastes.
The predicted reach of this campaign exceeds 100,000 consumers and it has generated 20 high quality links for TM Lewin, which has improved the overall quality of their link profile.
The selection of influencers we worked with helped to showcase the brand’s diverse and quality-driven range of womenswear shirts through a variety of posts including ‘Ways to Wear’, Day to Night’ and ‘Outfit of The Day’, and lead to an increased awareness of the brand in the influencer’s audiences.
- Blogger Engagement
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