Typhoo are a household name in the FMCG world, but they recognised that their ecommerce activities could be improved, and enlisted Fat Media to help. Rather than continuing to operate under a single brand identity, Typhoo wanted to create a new sub-brand specifically for their online sales channel.
Once a new name and visual identity had been created, we then also created a brand new ecommerce website – one which would be responsive, have a more advanced navigation, and follow Conversion Rate Optimisation best practice.
What We Delivered
Brand Identity Design
Including logo design and brand guidelines
Website Design & Development
Using the Magento content management system
Conversion Rate Optimisation
Including persona development and check-out improvements
Third Party Integrations
Creating a seamless shopping experience