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Warburtons

www.warburtons.co.uk

About

Warburtons is a British baking firm founded by Thomas Warburton in 1876 and based in Bolton, Lancashire. For much of its history Warburtons only had bakeries in Lancashire and it remains a family-owned company. Warburtons make five categories of products: Bread, Rolls, Bakery Snacks (including crumpets and potato cakes), Gluten Free and Weight Watchers.

It is part of the Warburtons philosophy to provide honest good sense on issues of health and well-being, helping the whole family to enjoy the product range as part of a healthy, balanced diet, through a range of products to suit all meal occasions, lifestyles and tastes.

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Our Role

Fat Media were selected to work with Warburtons to produce a new user-friendly website that would centralise products and associated recipes.

Initially our team of talented designers came up with 3 designs for the homepage and Warburtons pitched these to the public vote via their Facebook page so that their target audience could vote for their favourite. Feedback and public opinion was then consolidated into one final design that is engaging and showcases the brand as a market leader.

The end result is  website that contains an extensive product and recipe database, allowing users to search through via full categorisation. We also worked on a Brand Story section which showcases the history of the company and surrounding news through a variety of media.

Deliverables

  • New engaging website soon to be launched
  • Fully-categorised product and recipe database
  • Brand Story section

Interested in finding out more? Contact us

www.warburtons.co.uk