An essential counterpart to any high street retail shop is a great ecommerce website. Not only does it provide a secondary revenue stream, it can also drive more footfall into your shop, so it really is a win-win when designed and developed in the right way.
Fat Media have been creating beautiful, user-friendly online stores for over ten years, so we know a thing or two about how to make the most of your website!
Whether you have a small product range, or an extensive catalogue of wares, the key to great online sales is making it as easy as possible for customers to find the product they're looking for. Our team of User Experience designers use tactics such as journey mapping and persona creation to understand what it is your customers need from your site, and recommend how to make it as accessible as possible to them.
For retailers with a large product range, a mega menu is great way to help users find what they're looking for in just a few clicks - check out the ones we have created for Lakeland and Havwoods Accessories as examples of these. Not only do they break down your product list for easy browsing, but we can also build in promotional space, such as a 'Product of the Week' spot.
We have also found that the way customers browse your products in-store is often a great way to construct their online search. For example, if your products are grouped by colour on the shop floor, make sure you can filter by colour on your online product list.
Keeping Customers Happy
A common concern is that stock levels online may easily become out of date, and disappointing a customer is the last thing any of us want. That's why our developers will integrate your new website with your current stock management system, so product availability is always updated in real-time.
Further integrations are also available with payment providers such as Paypal and SagePay, offering reassurance to your customers that their payments are secure.
Keeping Customers Loyal
The key to loyal customers is tactical digital marketing - and as a full-service agency, Fat Media can help with this too. Email marketing is a great way of keeping in touch with your customer base, informing them of new product releases, special offers or seasonal favourites. Combine this with an engaging social media presence, and you're sure to keep customers coming back for more.
Get in touch with our team today to discuss how we can take your retail business to the next level!