SynXis Central Reservations is a very popular system used by many hoteliers for the management of room rates, inventory and distribution across all sales channels.
Although the out of the box booking engine is very powerful, we have found that a bespoke booking engine utilising the SynXis API offers a better branded solution and higher conversion rates for hotels.
Fat Media are one of very few UK website development agencies that have created a bespoke hotel booking engine using the SynXis API. An example of this can be seen on the Yotel.com website. SynXis have a very robust certification process for every bespoke project. Fat Media have completed this certification process and so have expert knowledge on how to achieve this for future projects.
The bespoke booking engine for YOTEL has provided higher than average look to book conversion rates. This has meant that YOTEL have been able to reduce the reliance on online travel agents (OTAs) to drive revenue, which has significantly reduced commission levels.
It offers YOTEL the ability to be flexible with their rates, highlighting opportunities to improve their average daily rate, or instances where they may not be competitive enough to win over customers. It also gives a much improved user experience – as the booking system is now fully integrated the guest never has to leave the YOTEL site to complete their booking, an added trust signal which contributes to the conversion rate.
Find out more about our work with YOTEL here.
In addition to SynXis Central Reservations system, Fat Media have experience with Opera, Travelclick, StayNTouch and the Booking Button to name a few.
Get in touch today to find out how we can help transform your online booking process and drive more direct bookings to your hotel.