As an award-winning SEO agency with offices in Lancaster, Bristol and London, we know that Search Engine Optimisation is an area of digital marketing that is ever expanding and evolving.
SEO techniques that used to put you at the top of search results may now leave you buried on page 5!
Fat Media’s SEO team make it their business to stay on top of these changes and are perfectly placed to help keep you on top too.
For over 10 years, Fat Media have worked with hundreds of clients on successful SEO campaigns. We continue to adapt and refine our offering in response to the challenges of Google’s dynamic algorithm; the system that determines which pages are shown in search results.
How Will Your Business Benefit from SEO Services?
Your business will benefit from the knowledge and expertise of an SEO agency with a sustainable approach, and a proven track record of success in every vertical.
We don’t believe in a ‘one size fits all’ approach to SEO. We start each project with a blank canvas, working to meet your business’s KPIs such as driving more sales online, successfully engaging with your target demographic and increasing brand awareness organically.
Upon onboarding with Fat Media for our Search Engine Optimisation services, we will examine your market sector to devise a SEO strategy that’s unique to your requirements. We’ll take the time to conduct in-depth research into finding the ideal keywords to use for the optimisation of your website which will help not only to drive traffic to your website, but traffic that’s more likely to convert.
Bespoke SEO Agency Services
Every SEO project we undertake involves a combination of expert tactics to get the best possible outcome for your website. These tactics comprise of SEO audits, technical SEO and onsite SEO.
SEO Audits to Maintain Website Health
A SEO audit is similar to taking your car for a service; regularly servicing your website is one of the most important things that you can do to ensure that it runs as well as you expect it to.
Likewise, regular SEO audits are necessary to make sure that your website is performing to its maximum potential. This means that if your website isn’t properly optimised for search engines, you will miss out on significant levels of traffic and revenue.
Our SEO agency specialists boast years of technical onsite SEO experience, so we are able to identify and repair any errors that are holding your website back.
What’s Included in a SEO Audit?
There are many areas that we cover in our SEO audits. Some of the most important elements include:
It’s best practice for SEO to conduct what’s known as a keyword audit every 12 months (this will also be done during your onboarding if your website has previously been optimised). This involves assessing your website’s current optimisation to determine if the keywords used to optimise your website remain relevant to your campaign. The reason why we do this is because search intent is a naturally changing and evolving process; the way someone searches for something today may not be how they search for something tomorrow!
The best way to rank well on Google is to provide your website’s users with great quality content. We always work towards the EAT principle; Expertise, Authoritativeness and Trustworthiness. The more useful the information, the less likely it is that your prospecting customers will look elsewhere which means that they will also be more likely to convert.
Broken Links and Errors
Broken links, whether internal or external, are a natural occurrence and are sometimes unavoidable, especially if you have an eCommerce site where products are constantly being taken down off the site and replaced. When a user clicks on to a broken link, this will take them to a 404 not found page and large numbers of these can affect the usability of your website. As part of Fat Media’s bespoke SEO agency services, we ensure that these broken links and other errors are swiftly and successfully resolved.
Site architecture plays a big role in usability and can mean the difference between an easy user journey leading to a conversion and a bad user journey where the user exits your website and looks elsewhere. As part of our search engine optimisation services, we will ensure that the architecture of your website is refined for the best possible experience.
Backlinks are links from external domains which point back to your website are one of the most important ranking factors for SEO. Sometimes, your website’s backlink profile will include spam links which can have a negative effect on your SEO campaign. If we find that this is the case during our audit, we will highlight the potentially damaging links and submit them to Google to disavow. These means that Google will not take these links into consideration when analysing your domain. Additionally, we will undertake an analysis of your competitors’ backlink profiles to determine if there are any opportunities for backlink acquisitions in order to raise your site’s overall authoritativeness on search engine results pages.
As of July 2018, Google announced that its algorithm would be taking page speed into consideration when determining the placement of pages in SERPs (search engine results pages). With page speed now being a ranking factor for SEO and to ensure the best possible user experience, it’s critical that your website runs fast and smoothly. Our SEO team will work with Fat Media’s developers to ensure that your site loads as quickly as possible.
These are just some of the services that our SEO agency provides. We complete a full audit of your current SEO standing to identify where you are already performing well, and which areas are in most need of attention.
After we have performed a full SEO audit of your website, we’ll present our findings and recommendations. Our findings will include any faults or opportunities for improvement which will be accompanied by a clear plan of action for how we will turn your website into a powerful marketing tool.
A thorough analysis of your market sector will also take place, specifically investigating onsite SEO tactics implemented on competitor sites, as well as their sites’ user experience and content success. By evaluating your standing against theirs and seeking out opportunities they haven’t taken advantage of, you will be in the best position organically to compete.
Technical SEO Services
Our 40 point technical SEO review examines key SEO elements on your site including:
- Site architecture and internal linking
- Duplicate content
- Canonical issues
- Reviewing backlink profiles, building and cleansing
- Page load times
- Search engine crawler access
- User experience design
If you have received a manual penalty, or lost rankings due to a recent Google algorithm change, it is often technical SEO amendments that can reverse your misfortunes. Here's a recovery we have achieved for a client affected in this way:
Onsite SEO Services
There are so many ways to improve your web pages, from meta tags and keyword usage, clever copywriting, alt text, even the URL. By making small changes to your content in the right way, our SEO team can really make a difference to your overall visibility in search engines.
Our onsite SEO services will be undertaken on your website on a monthly basis to work towards ensuring it’s optimally running and conforms with Google’s Webmaster Guidelines.
Content Marketing and Link Building for SEO
Content marketing and outreach is the process of getting links to your site from other relevant, authoritative sites. Our agency is home to copywriters as well as SEO specialists, so we have all the skills needed to write compelling articles that will be shared by other influential sites and social media profiles.
We understand what’s needed for content marketing to succeed in search today. From getting content right for your audience and searcher intent, to understanding how your website can establish the expertise, authority and trust that search engines look for, our team of SEO experts will liaise with Fat Media’s content team to deliver results that count.
Enquire for Specialist SEO Services from Fat Media
If you’re looking for a digital marketing agency that provides bespoke Search Engine Optimisation services, we are the right people for the job. Get in touch with us today to chat with one of our consultants, to find out how we can help you.
We have a reputation to uphold
Lucky for us, our clients do that so we don't need to. Check out what our happy clients have been saying about us...
At The Daffodil Hotel & Spa we have a strong brand direction and we knew what we wanted from our site with Fat Media. Working with the team to design such an impressive, CTA focused site has been a great experience.Laura Wolstenholme, Head of Sales & Marketing, Daffodil Hotel & Spa
I’ve been delighted with Fat Media’s web development skills and their flexibility in meeting our requirements. With their help we updated our website presentation layer, added responsive mobile, added a new Content Management System, changed our Airport Property management System and migrated across to a new hosting environment. All without any major hitches.Fergus Boyd, IT Director, Yotel
We had the pleasure of working with the team at Fat Media in the development of our new recruitment website. They made the whole project very easy for us and nothing was too much trouble. We were on time and on-budget but most importantly they delivered a really creative solution in keeping with our brand - we were thrilled with the results. We have a clean contemporary recruitment website which makes learning more about life at Lakeland very accessible to applicants.Suzanne Allen, People & Business Support Manager, Lakeland
Working with Fat Media has been a pleasure from start to finish – their enthusiasm for creating a brilliant new website starts in the initial briefing and runs throughout the project. They are always on hand to provide guidance and provide solutions quickly. They have a friendly yet professional approach and deliver to expectations and time scales. Looking forward to working with them on the next project!Emily McCoid, Marketing Manager, Bells of Lazonby
The Digital Advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, develop detailed analysis which was then evolved based on the data emerging throughout our campaign, and, by them continuously optimising the mix of channels, formats and styles, the results far surpassed our expectations – so much so that we have already set a higher budget for our next campaign.Iain Corby, Director of Operations & Development, Gamble Aware
Having worked with Fat Media on various projects over the last 18 months, I have been delighted with not just the quality of the finished work but also the innovative and creative approach taken in response to any brief. They have really helped us to bring the Lancaster University brand to life.Clare Riding, Head of Marketing, Lancaster University
Fat Media have done excellent work designing and building our new retail website in Magento. Throughout the process all of their staff have proven to be helpful, informed and proactive. A great experience all round!David Lindsay, IT Manager, Royal Mile Whiskies
We've worked with Fat Media for many years now and have always found that they'll go above and beyond to accommodate our requests. As our teams have grown together we've developed a strong working relationship based on a great deal of trust and the team have gone to great lengths to understand the market in which we operate to find ways that they can best meet our needs.Annabel Arrowsmith, Marketing Manager, Foresight
We appointed Fat Media to work with us on the rebranding and positioning of Atlantic Geomatics, as well as to develop for us a website that would support business growth as one of the leading Geospatial Companies in the North of England and Scotland.
The quality of work delivered by Fat Media across all aspects of our brief, has provided Atlantic Geomatics with the confidence and support needed to help us grow as a business and meet our marketing and commercial objectives.
We look forward to continuing to work with Fat Media as our marketing partner.Oliver Viney, Business Manager, Atlantic Geomatics
We worked very closely with Fat Media to make sure all key elements of the site were quickly accessible and found the perfect balance between design elements and user experience.Gareth O'Rourke, E-marketing Manager, Pure Leisure
It was as pleasure to work with Fat Media on developing our new website this year. They were proactive, creative and very practical with their proposals and working approach to meet our needs. We also launched on time – no mean feat with a school website, where approvals are often down to a number of people. They also created our new whole school Prospectus which perfectly complements the website and has given us a fresher, more contemporary feel for all our materials. They remain supportive and helpful and I know that I can always call them up for advice or help.Alison Miles, Marketing Manager, Sydenham High School
We wanted a professional and affordable option to promote and produce a unique patient story here at the Spire Bristol Hospital. The staff at Fat Media managed to compile a fantastic article in what was a relatively short deadline. We would like to thank them all for the personal service which was provided throughoutSam Harrison, Marketing Executive, Spire Bristol Hospital