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Brand audits are a powerful and highly effective discovery tool that provide a range of invaluable marketing insights.

Held typically with representatives from across your organisation including your senior management team and other key stakeholders, it enables us to gain a holistic understanding of your brand, offering invaluable first-hand insight beyond that provided by any brief, or understanding we as an agency might already have of your company and its operations.

Informal in its format, these in-depth round table workshops are designed to gather a broad range
of representative views, opinions and insight, whilst encouraging free thinking and full
participation.

Usually lasting 2-4 hours dependent on agenda, we will look to discuss and explore a wide range of topics relevant to your business. These include:

  • Marketing / project objectives
  • Commercial proposition and focus
  • Mission and viion
  • Brand positioning (actual and desired)
  • Brand archetype
  • Target Audience segmentation
    • Personas
    • Decision making process
    • Key influences
    • Customer value proposition
    • What market attractiveness looks like
    • Emotional rewards
    • Routes to brand loyalty
  • Brand values
  • Brand personality
  • Organisation culture
  • Brand perceptions (internal and external)
  • Brand pillars
  • Brand touchpoints
  • Key competitors
    • Strengths and main areas of threat
    • Client USP's / differentiation
  • SWOT analysis
  • Industry trends

The brand audit, supported by desk research, helps provide us with a 360° holistic view of your organisation and brand – meaning that as we move forward, we can make truly informed decisions and recommendations during the strategy and design phases of a project.

Desk Research

Desk based research carried out following a brand audit enables us to glean additional information perhaps not identifiable, available or appropriate to discuss during the workshop itself.

Although not limited in its scope, typically areas covered include the:

  • Gathering of further industry and competitor insight 
  • Evaluation of current marketing activity and materials
  • Review of any existing research
  • Analysis of data and statistics

Get in touch with our brand consultancy team today and find out how a brand audit could help provide some clarity, focus and direction for your organisation.

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  • At The Daffodil Hotel & Spa we have a strong brand direction and we knew what we wanted from our site with Fat Media. Working with the team to design such an impressive, CTA focused site has been a great experience.

    Laura Wolstenholme, Head of Sales & Marketing, Daffodil Hotel & Spa
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  • The Digital Advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, develop detailed analysis which was then evolved based on the data emerging throughout our campaign, and, by them continuously optimising the mix of channels, formats and styles, the results far surpassed our expectations – so much so that we have already set a higher budget for our next campaign.

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  • Having worked with Fat Media on various projects over the last 18 months, I have been delighted with not just the quality of the finished work but also the innovative and creative approach taken in response to any brief. They have really helped us to bring the Lancaster University brand to life.

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    Annabel Arrowsmith, Marketing Manager, Foresight
  • We appointed Fat Media to work with us on the rebranding and positioning of Atlantic Geomatics, as well as to develop for us a website that would support business growth as one of the leading Geospatial Companies in the North of England and Scotland.

    The quality of work delivered by Fat Media across all aspects of our brief, has provided Atlantic Geomatics with the confidence and support needed to help us grow as a business and meet our marketing and commercial objectives.

    We look forward to continuing to work with Fat Media as our marketing partner.

    Oliver Viney, Business Manager, Atlantic Geomatics
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    Gareth O'Rourke, E-marketing Manager, Pure Leisure
  • It was as pleasure to work with Fat Media on developing our new website this year. They were proactive, creative and very practical with their proposals and working approach to meet our needs. We also launched on time – no mean feat with a school website, where approvals are often down to a number of people. They also created our new whole school Prospectus which perfectly complements the website and has given us a fresher, more contemporary feel for all our materials. They remain supportive and helpful and I know that I can always call them up for advice or help.

    Alison Miles, Marketing Manager, Sydenham High School
  • We wanted a professional and affordable option to promote and produce a unique patient story here at the Spire Bristol Hospital. The staff at Fat Media managed to compile a fantastic article in what was a relatively short deadline. We would like to thank them all for the personal service which was provided throughout

    Sam Harrison, Marketing Executive, Spire Bristol Hospital

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