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Word choice can persuade, inform, surprise or even inspire. But essentially, if you can relate to people using the words on a page, you could stir in them a reason to enquire. Great copy can turn a complete stranger into a loyal customer.

Whatever your industry sector, range of services or products, writing good copy should always be treated with as much care as you would offer your customers when speaking face to face. Dull text, spelling mistakes and bad grammar can inadvertently reflect badly on your brand and your business, giving an impression of a lack of professionalism and poor attention to detail.

Content Marketing & Copywriting

Marketing strategies are now focusing much more on content marketing services and within this new wave of channels and techniques to engage with your customer sits ‘storytelling’. It is an opportunity to add personality to your brand by creating unique content, led by creative and engaging copywriting.

Descriptive and inspiring copy can work incredibly well for aspirational brands, the language and tone of voice used across your communication channels is very important when trying to create desire and motivation for your customers, who will be at varying stages within the decision making process. In a world which is connected 24/7, your customers are navigating their way through more marketing messages than ever before, so that first impression needs to be a lasting one.

Our copywriting team at Fat Media can create informative, accurate text that helps your business ‘speak’ directly to your target markets. Whether you are looking for copy to lead informative product details or would like a more creative ‘storytelling’ approach we would love to discuss your ideas.

SEO Friendly Copywriting

Our team includes marketing copywriting experts and a former newspaper editor, so we can help you with a full range of written articles for brochures, adverts or press and digital PR campaigns. Here at Fat Media we are also experts in ensuring your copy, when used online is written in a way which enhances search engine optimisation (SEO). Our digital marketing experts have created SEO friendly content for lots of businesses and can create copy for you which both engages and attracts visitors to your website. Find out more about our SEO services.

Our Approach

You can tell us what you want to say in a brief, informal interview or provide us with handwritten notes, email bullet points or existing literature as a starting point. With your guidance, we’ll take it from there. Or, if you prefer to compose your own copy but would like a sharp eye to give it a thorough proofing before it’s committed to print or web, we can assist you.

Whatever your copywriting needs, we’ll work with you in whichever way suits you best. Get in touch with us today.

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  • At The Daffodil Hotel & Spa we have a strong brand direction and we knew what we wanted from our site with Fat Media. Working with the team to design such an impressive, CTA focused site has been a great experience.

    Laura Wolstenholme, Head of Sales & Marketing, Daffodil Hotel & Spa
  • I’ve been delighted with Fat Media’s web development skills and their flexibility in meeting our requirements. With their help we updated our website presentation layer, added responsive mobile, added a new Content Management System, changed our Airport Property management System and migrated across to a new hosting environment. All without any major hitches.

    Fergus Boyd, IT Director, Yotel
  • We had the pleasure of working with the team at Fat Media in the development of our new recruitment website. They made the whole project very easy for us and nothing was too much trouble. We were on time and on-budget but most importantly they delivered a really creative solution in keeping with our brand - we were thrilled with the results. We have a clean contemporary recruitment website which makes learning more about life at Lakeland very accessible to applicants.

    Suzanne Allen, People & Business Support Manager, Lakeland
  • Working with Fat Media has been a pleasure from start to finish – their enthusiasm for creating a brilliant new website starts in the initial briefing and runs throughout the project. They are always on hand to provide guidance and provide solutions quickly. They have a friendly yet professional approach and deliver to expectations and time scales. Looking forward to working with them on the next project!

    Emily McCoid, Marketing Manager, Bells of Lazonby
  • The Digital Advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, develop detailed analysis which was then evolved based on the data emerging throughout our campaign, and, by them continuously optimising the mix of channels, formats and styles, the results far surpassed our expectations – so much so that we have already set a higher budget for our next campaign.

    Iain Corby, Director of Operations & Development, Gamble Aware
  • Having worked with Fat Media on various projects over the last 18 months, I have been delighted with not just the quality of the finished work but also the innovative and creative approach taken in response to any brief. They have really helped us to bring the Lancaster University brand to life.

    Clare Riding, Head of Marketing, Lancaster University
  • Fat Media have done excellent work designing and building our new retail website in Magento. Throughout the process all of their staff have proven to be helpful, informed and proactive. A great experience all round!

    David Lindsay, IT Manager, Royal Mile Whiskies
  • We've worked with Fat Media for many years now and have always found that they'll go above and beyond to accommodate our requests. As our teams have grown together we've developed a strong working relationship based on a great deal of trust and the team have gone to great lengths to understand the market in which we operate to find ways that they can best meet our needs.

    Annabel Arrowsmith, Marketing Manager, Foresight
  • We appointed Fat Media to work with us on the rebranding and positioning of Atlantic Geomatics, as well as to develop for us a website that would support business growth as one of the leading Geospatial Companies in the North of England and Scotland.

    The quality of work delivered by Fat Media across all aspects of our brief, has provided Atlantic Geomatics with the confidence and support needed to help us grow as a business and meet our marketing and commercial objectives.

    We look forward to continuing to work with Fat Media as our marketing partner.

    Oliver Viney, Business Manager, Atlantic Geomatics
  • We worked very closely with Fat Media to make sure all key elements of the site were quickly accessible and found the perfect balance between design elements and user experience.

    Gareth O'Rourke, E-marketing Manager, Pure Leisure
  • It was as pleasure to work with Fat Media on developing our new website this year. They were proactive, creative and very practical with their proposals and working approach to meet our needs. We also launched on time – no mean feat with a school website, where approvals are often down to a number of people. They also created our new whole school Prospectus which perfectly complements the website and has given us a fresher, more contemporary feel for all our materials. They remain supportive and helpful and I know that I can always call them up for advice or help.

    Alison Miles, Marketing Manager, Sydenham High School
  • We wanted a professional and affordable option to promote and produce a unique patient story here at the Spire Bristol Hospital. The staff at Fat Media managed to compile a fantastic article in what was a relatively short deadline. We would like to thank them all for the personal service which was provided throughout

    Sam Harrison, Marketing Executive, Spire Bristol Hospital

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