Intriguing, attention-grabbing copy can be a powerful marketing tool when it comes to making a first impression on a potential customer.
Copywriting allows a company to connect to their audience in an organic way, often through a creative approach that remains memorable long after first reading. The right tone of voice and a unique delivery will ensure a positive engagement with a memorable brand. This will ultimately lead to more enquiries and even a boost in sales.
How can a brand use copywriting?
There are several ways a brand or company can utilise copywriting, which will have a positive impact when linked with other Digital Marketing services, such as SEO, Social Media, PPC and Email Marketing. These include:
- Core Messaging
- Email Marketing
- Creative Campaigns
- Press Releases
- Proof Reading
Initial copywriting work can often inform a lot of other aspects of your project, such as the tone of voice of content marketing, the style of your next creative campaign or even the overall design of your website. Most commonly, it is the first conversation between you and your customers. That means you need to get it right first time.
SEO Friendly Copywriting
Another aspect of any copywriting work is the inclusion of related keywords and phrases into the text, for the purposes of attracting more visitors to your website through specific search terms.
This falls into the category of Search Engine Optimisation or SEO, that highlights what your customers are searching for and includes these search terms in the form of metatags, alt text and of course, copywriting. Our copywriting team work closely with SEO experts to make sure your website is fully optimised with SEO friendly copywriting.
Fat Media have a wealth of writing talent at their disposal, including a former newspaper editor, so are well placed to create written material in a range of topics and formats. The first step is gathering information about your brand, before undergoing extensive research on your specific industry and demographics. Since you are the experts in your field, we value any guidance you can give, which will ultimately help us write confidently and coherently about your brand.
To find out if we can help you with your copywriting needs, get in touch with us today.
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At The Daffodil Hotel & Spa we have a strong brand direction and we knew what we wanted from our site with Fat Media. Working with the team to design such an impressive, CTA focused site has been a great experience.Laura Wolstenholme, Head of Sales & Marketing, Daffodil Hotel & Spa
I’ve been delighted with Fat Media’s web development skills and their flexibility in meeting our requirements. With their help we updated our website presentation layer, added responsive mobile, added a new Content Management System, changed our Airport Property management System and migrated across to a new hosting environment. All without any major hitches.Fergus Boyd, IT Director, Yotel
We had the pleasure of working with the team at Fat Media in the development of our new recruitment website. They made the whole project very easy for us and nothing was too much trouble. We were on time and on-budget but most importantly they delivered a really creative solution in keeping with our brand - we were thrilled with the results. We have a clean contemporary recruitment website which makes learning more about life at Lakeland very accessible to applicants.Suzanne Allen, People & Business Support Manager, Lakeland
Working with Fat Media has been a pleasure from start to finish – their enthusiasm for creating a brilliant new website starts in the initial briefing and runs throughout the project. They are always on hand to provide guidance and provide solutions quickly. They have a friendly yet professional approach and deliver to expectations and time scales. Looking forward to working with them on the next project!Emily McCoid, Marketing Manager, Bells of Lazonby
The Digital Advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, develop detailed analysis which was then evolved based on the data emerging throughout our campaign, and, by them continuously optimising the mix of channels, formats and styles, the results far surpassed our expectations – so much so that we have already set a higher budget for our next campaign.Iain Corby, Director of Operations & Development, Gamble Aware
Having worked with Fat Media on various projects over the last 18 months, I have been delighted with not just the quality of the finished work but also the innovative and creative approach taken in response to any brief. They have really helped us to bring the Lancaster University brand to life.Clare Riding, Head of Marketing, Lancaster University
Fat Media have done excellent work designing and building our new retail website in Magento. Throughout the process all of their staff have proven to be helpful, informed and proactive. A great experience all round!David Lindsay, IT Manager, Royal Mile Whiskies
We've worked with Fat Media for many years now and have always found that they'll go above and beyond to accommodate our requests. As our teams have grown together we've developed a strong working relationship based on a great deal of trust and the team have gone to great lengths to understand the market in which we operate to find ways that they can best meet our needs.Annabel Arrowsmith, Marketing Manager, Foresight
We appointed Fat Media to work with us on the rebranding and positioning of Atlantic Geomatics, as well as to develop for us a website that would support business growth as one of the leading Geospatial Companies in the North of England and Scotland.
The quality of work delivered by Fat Media across all aspects of our brief, has provided Atlantic Geomatics with the confidence and support needed to help us grow as a business and meet our marketing and commercial objectives.
We look forward to continuing to work with Fat Media as our marketing partner.Oliver Viney, Business Manager, Atlantic Geomatics
We worked very closely with Fat Media to make sure all key elements of the site were quickly accessible and found the perfect balance between design elements and user experience.Gareth O'Rourke, E-marketing Manager, Pure Leisure
It was as pleasure to work with Fat Media on developing our new website this year. They were proactive, creative and very practical with their proposals and working approach to meet our needs. We also launched on time – no mean feat with a school website, where approvals are often down to a number of people. They also created our new whole school Prospectus which perfectly complements the website and has given us a fresher, more contemporary feel for all our materials. They remain supportive and helpful and I know that I can always call them up for advice or help.Alison Miles, Marketing Manager, Sydenham High School
We wanted a professional and affordable option to promote and produce a unique patient story here at the Spire Bristol Hospital. The staff at Fat Media managed to compile a fantastic article in what was a relatively short deadline. We would like to thank them all for the personal service which was provided throughoutSam Harrison, Marketing Executive, Spire Bristol Hospital