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PR is all about reputation management. Generating ‘Good PR’ for your brand can make all the difference whatever the size of your business or target market. Here at Fat Media we have a team of experts who have worked on creative PR campaigns for national and international brands. They have seen real results by increasing brand awareness and customer engagement.

Over the last few years PR has seen a major shift in terms of the way information is shared and published. Gone are the days when PR was centred around the creation of a press release with the primary aim of achieving column centimetres in your local or regional newspaper.

Making the most of digital PR opportunities

There are a multitude of digital channels which should form part of your PR distribution strategy. Modern PR is about building good relationships and a contact list that spans regional, national and industry specific platforms, all ready and able to receive your news at the click of a button. At Fat media we have a network of industry journalists and contacts at local, regional and national titles so we are able to distribute newsworthy items easily to the right person, at the right time.

PR is just one element of the content marketing mix, next time you hit ‘save’ on your press release take a few moments to consider how many channels your newly created piece of content could actually be used for. Our experts at Fat Media can show you how to get the most out of both PR and content marketing, there are several highly effective content generation methods which we use to ensure your brand’s storytelling potential is maximised.

Whether you are about to dispatch your 100,000th order, have a celebrity fan or have a member of the team who commutes to work in a canoe, there will be stories in your business which we can use to represent your brand persona and engage your audience!

Event management and promotion

Quite often PR and events can go hand in hand, organising, hosting or sponsoring an event is a fantastic way to meet your customers, fans and stakeholders face to face. Whether you would like to organise an opening, a product launch, a festival or an activities day we can plan and market your event from initial launch to post event PR right here at Fat Media.

We have a number of experienced event professionals within the team who are able to organise media coverage for your event, arrange special guests and create event marketing materials.

To find out more about our PR and events expertise contact us today - we’d love to help.

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Services

  • At The Daffodil Hotel & Spa we have a strong brand direction and we knew what we wanted from our site with Fat Media. Working with the team to design such an impressive, CTA focused site has been a great experience.

    Laura Wolstenholme, Head of Sales & Marketing, Daffodil Hotel & Spa
  • I’ve been delighted with Fat Media’s web development skills and their flexibility in meeting our requirements. With their help we updated our website presentation layer, added responsive mobile, added a new Content Management System, changed our Airport Property management System and migrated across to a new hosting environment. All without any major hitches.

    Fergus Boyd, IT Director, Yotel
  • We had the pleasure of working with the team at Fat Media in the development of our new recruitment website. They made the whole project very easy for us and nothing was too much trouble. We were on time and on-budget but most importantly they delivered a really creative solution in keeping with our brand - we were thrilled with the results. We have a clean contemporary recruitment website which makes learning more about life at Lakeland very accessible to applicants.

    Suzanne Allen, People & Business Support Manager, Lakeland
  • Working with Fat Media has been a pleasure from start to finish – their enthusiasm for creating a brilliant new website starts in the initial briefing and runs throughout the project. They are always on hand to provide guidance and provide solutions quickly. They have a friendly yet professional approach and deliver to expectations and time scales. Looking forward to working with them on the next project!

    Emily McCoid, Marketing Manager, Bells of Lazonby
  • The Digital Advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, develop detailed analysis which was then evolved based on the data emerging throughout our campaign, and, by them continuously optimising the mix of channels, formats and styles, the results far surpassed our expectations – so much so that we have already set a higher budget for our next campaign.

    Iain Corby, Director of Operations & Development, Gamble Aware
  • Having worked with Fat Media on various projects over the last 18 months, I have been delighted with not just the quality of the finished work but also the innovative and creative approach taken in response to any brief. They have really helped us to bring the Lancaster University brand to life.

    Clare Riding, Head of Marketing, Lancaster University
  • Fat Media have done excellent work designing and building our new retail website in Magento. Throughout the process all of their staff have proven to be helpful, informed and proactive. A great experience all round!

    David Lindsay, IT Manager, Royal Mile Whiskies
  • We've worked with Fat Media for many years now and have always found that they'll go above and beyond to accommodate our requests. As our teams have grown together we've developed a strong working relationship based on a great deal of trust and the team have gone to great lengths to understand the market in which we operate to find ways that they can best meet our needs.

    Annabel Arrowsmith, Marketing Manager, Foresight
  • We appointed Fat Media to work with us on the rebranding and positioning of Atlantic Geomatics, as well as to develop for us a website that would support business growth as one of the leading Geospatial Companies in the North of England and Scotland.

    The quality of work delivered by Fat Media across all aspects of our brief, has provided Atlantic Geomatics with the confidence and support needed to help us grow as a business and meet our marketing and commercial objectives.

    We look forward to continuing to work with Fat Media as our marketing partner.

    Oliver Viney, Business Manager, Atlantic Geomatics
  • We worked very closely with Fat Media to make sure all key elements of the site were quickly accessible and found the perfect balance between design elements and user experience.

    Gareth O'Rourke, E-marketing Manager, Pure Leisure
  • It was as pleasure to work with Fat Media on developing our new website this year. They were proactive, creative and very practical with their proposals and working approach to meet our needs. We also launched on time – no mean feat with a school website, where approvals are often down to a number of people. They also created our new whole school Prospectus which perfectly complements the website and has given us a fresher, more contemporary feel for all our materials. They remain supportive and helpful and I know that I can always call them up for advice or help.

    Alison Miles, Marketing Manager, Sydenham High School
  • We wanted a professional and affordable option to promote and produce a unique patient story here at the Spire Bristol Hospital. The staff at Fat Media managed to compile a fantastic article in what was a relatively short deadline. We would like to thank them all for the personal service which was provided throughout

    Sam Harrison, Marketing Executive, Spire Bristol Hospital

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