A brand strategy is the development of an identity tied into a long-term plan to achieve your business objectives.
As such, a successful brand strategy is not just a visual exercise, but the development and delivery of a consistent experience for the customer at every touchpoint:
- product/ service development
- customer service and support
- terms & conditions
- internal communications
- recruitment and induction
- building and environment
- culture (work, social and CSR)
Addressing consumer needs, emotions and market competition, it should define your business and the behaviour of all those involved with it.
For more information on brand strategy, please contact David Adams, Head of Brand Consultancy on 01524 548 948, or say hello using the contact form below...