Name selection can be a challenging and often time consuming process whether it be a trading style, new product or service. By default, every concept shortlisted is vulnerable to subjectivity and emotion, the availability of relevant domains and of course, the vagaries of trademarking.

With this in mind, we can work with your in-house team to sense check and evaluate your current thinking, or alternatively manage the whole process ourselves. Our strategic background and holistic approach to naming and branding helps ensure that the names presented reflect the values and attributes of your brand.

During our naming process, we evaluate and score all shortlisted names against a range of criteria, including:

  • Domain availability
  • Trademark availability
  • 33
  • Sound
  • Positioning
  • Humanity
  • Energy
  • Depth
  • Appearance
  • Individuality

This helps sense check our own thinking and be confident that the names are fit for purpose when presenting our final selection to you for consideration.

For more information on naming or any of our other branding services, David Adams, Head of Brand Consultancy is the man to speak to. Reach him on 01524 548 948, or say hello using the contact form at the bottom of this page.