So, you’ve got a rip-roaring website making your competitors look decidedly second-rate, but how do you market it?
This is where our Digital Marketing Team come in: crafting future-facing, engaging and all-inclusive digital strategies that help you achieve results for your business.
Putting a Plan in Place
Having a solid plan behind your marketing efforts makes the world of difference; ensuring that every channel, campaign and pound spent is working for your strategic business goals.
Whether we look after one of your marketing channels or all of them, as a full-service agency we can put together a robust digital marketing strategy to make sure your activities are as cohesive as possible, all adding up to great results.
One of the key parts of any marketing strategy is understanding the competitive space and your past performance. This is where our analytics team comes in, interrogating your own analytics and studying trend data to understand the peaks and troughs in demand for your products or services. We do this using both your own data, as well as industry-leading tools and sources to create the fullest possible picture.
Our team will also get together with you and listen to where you want to take your business. We use this information to set the goals of your marketing activity; whether it be increasing website traffic, attracting customers to your high-street store or generating telephone enquiries, this will affect the strategy we recommend and be the core driver behind its success.
Analytics and Insights
As a business that thrives on delivering results for our clients, data is at the core of everything we do. Our team are all Google Analytics certified, in addition to having experience in a range of tools. This means we can track the impact of your new marketing strategy through the use of custom reporting supported by Google Analytics and Google Tag Manager, giving you clear, accurate and transparent results. We evaluate our performance at every stage, making recommendations on how to build on successes throughout your campaign.
Our large team have diverse individual specialities, which means we have a whole spectrum of skills at our disposal, including:
- Email marketing
- Social media marketing
- Content marketing
- Influencer marketing
- CRO (conversion rate optimisation)
- Google Analytics
- Google Tag Manager