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It’s widely documented that online readership of newspapers and magazines is increasing, and while print is most certainly not dead, there’s certainly a growing opportunity in digital PR.

Local and national press, as well as trade publications, are expanding their use of online news bulletin boards and email digests, to complement their printed editions – which gives you the chance to reach even more of their readership.

How can digital PR help?

Being featured on relevant online news websites is a great way to improve brand awareness within your target market. It can also help position you and your business as an expert in your field, and generate a positive brand image.

All of the above can directly influence traffic to your website, and in turn, lead to an uplift in enquiries or sales.

How can Fat Media help?

Our team have editorial contacts in a whole range publications, both on- and offline. These include tabloid feature writers, trade magazine editors and even high-profile bloggers. With former journalists amongst our copywriting and PR team, we know exactly how to craft a press release that catches the eye of editors – their inbox is a competitive place!

We can assist you from start to finish – from deciding the best angle for your story, to writing the article, to pitching it out to the most relevant websites and publications. Some recent projects have included getting coverage for:

  • New product launches
  • Charity fundraising
  • New office openings
  • Client-hosted events
  • Thought leadership article
  • Statements on industry developments

As a full service agency, our PR team are supported by experts in social media and digital advertising, so we can put together a robust strategy to get your profile raised in your local area and industry niche. Give us a call or leave your details below to find out how we can get the world talking about you.

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  • At The Daffodil Hotel & Spa we have a strong brand direction and we knew what we wanted from our site with Fat Media. Working with the team to design such an impressive, CTA focused site has been a great experience.

    Laura Wolstenholme, Head of Sales & Marketing, Daffodil Hotel & Spa
  • I’ve been delighted with Fat Media’s web development skills and their flexibility in meeting our requirements. With their help we updated our website presentation layer, added responsive mobile, added a new Content Management System, changed our Airport Property management System and migrated across to a new hosting environment. All without any major hitches.

    Fergus Boyd, IT Director, Yotel
  • We had the pleasure of working with the team at Fat Media in the development of our new recruitment website. They made the whole project very easy for us and nothing was too much trouble. We were on time and on-budget but most importantly they delivered a really creative solution in keeping with our brand - we were thrilled with the results. We have a clean contemporary recruitment website which makes learning more about life at Lakeland very accessible to applicants.

    Suzanne Allen, People & Business Support Manager, Lakeland
  • Working with Fat Media has been a pleasure from start to finish – their enthusiasm for creating a brilliant new website starts in the initial briefing and runs throughout the project. They are always on hand to provide guidance and provide solutions quickly. They have a friendly yet professional approach and deliver to expectations and time scales. Looking forward to working with them on the next project!

    Emily McCoid, Marketing Manager, Bells of Lazonby
  • The Digital Advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, develop detailed analysis which was then evolved based on the data emerging throughout our campaign, and, by them continuously optimising the mix of channels, formats and styles, the results far surpassed our expectations – so much so that we have already set a higher budget for our next campaign.

    Iain Corby, Director of Operations & Development, Gamble Aware
  • Having worked with Fat Media on various projects over the last 18 months, I have been delighted with not just the quality of the finished work but also the innovative and creative approach taken in response to any brief. They have really helped us to bring the Lancaster University brand to life.

    Clare Riding, Head of Marketing, Lancaster University
  • Fat Media have done excellent work designing and building our new retail website in Magento. Throughout the process all of their staff have proven to be helpful, informed and proactive. A great experience all round!

    David Lindsay, IT Manager, Royal Mile Whiskies
  • We've worked with Fat Media for many years now and have always found that they'll go above and beyond to accommodate our requests. As our teams have grown together we've developed a strong working relationship based on a great deal of trust and the team have gone to great lengths to understand the market in which we operate to find ways that they can best meet our needs.

    Annabel Arrowsmith, Marketing Manager, Foresight
  • We appointed Fat Media to work with us on the rebranding and positioning of Atlantic Geomatics, as well as to develop for us a website that would support business growth as one of the leading Geospatial Companies in the North of England and Scotland.

    The quality of work delivered by Fat Media across all aspects of our brief, has provided Atlantic Geomatics with the confidence and support needed to help us grow as a business and meet our marketing and commercial objectives.

    We look forward to continuing to work with Fat Media as our marketing partner.

    Oliver Viney, Business Manager, Atlantic Geomatics
  • We worked very closely with Fat Media to make sure all key elements of the site were quickly accessible and found the perfect balance between design elements and user experience.

    Gareth O'Rourke, E-marketing Manager, Pure Leisure
  • It was as pleasure to work with Fat Media on developing our new website this year. They were proactive, creative and very practical with their proposals and working approach to meet our needs. We also launched on time – no mean feat with a school website, where approvals are often down to a number of people. They also created our new whole school Prospectus which perfectly complements the website and has given us a fresher, more contemporary feel for all our materials. They remain supportive and helpful and I know that I can always call them up for advice or help.

    Alison Miles, Marketing Manager, Sydenham High School
  • We wanted a professional and affordable option to promote and produce a unique patient story here at the Spire Bristol Hospital. The staff at Fat Media managed to compile a fantastic article in what was a relatively short deadline. We would like to thank them all for the personal service which was provided throughout

    Sam Harrison, Marketing Executive, Spire Bristol Hospital

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