Making the Most of your Marketing Budget
In a year like no other, here are three marketing areas we think are some of the most important to prioritise right now.
Whether you need help implementing Analytics for a new site, want to know if your website is helping you to meet your business objectives or want to make sure you’re getting the right data, our Google certified team are here to make sure you’re getting the most out of your Google Analytics setup.
Our Google Analytics services include:
Is the data you’re getting from Google Analytics correct? Do you feel like you’re getting the most from your Analytics setup? Our team have years of experience with Google Analytics, and are well positioned to identify common (and not so common) issues with your implementation that can affect the integrity of your data.
We can work with you on an ongoing basis to ensure you’re getting the most out of Google Analytics, whether it’s ‘housekeeping’ activities like making sure you’re keeping spam traffic out of your data and providing reports, setting up measurement for a new campaign or providing insights to help you best allocate your marketing spend we’ve got you covered.
Before any Analytics implementation can take place, it’s crucial to work out what you want to measure and how to measure it. Our measurement plan is a key part of any Google Analytics implementation. We work with you to understand your business goals, and the specific actions people will take on your website to help you meet those goals.
The resulting measurement plan details each action, where it can be found on your website, and what specific tags and Analytics packages are required to record it. This then provides a mapping for any specific events or goals that need to be set up to measure the success of your campaigns.
Want to know more? Give us a call or leave your details below to find out how we can make analytics work for you.