UK 2021 eCommerce Awards Finalists
Fat Media have been shortlisted for the UK eCommerce Awards 2021, in the Travel and Tourism eCommerce Website of the Year category.
Google Tag Manager (GTM) is Google’s solution for adding tracking tags across websites and apps. After launch in 2012 it has rapidly become the most popular tag management solution across the web.
Tags are small snippets of code that can be used for all sorts of things, but their main aim is to record when a user performs a certain action on your site. They are therefore vital for accurate reporting on your marketing activity!
Examples of their use include...
Without a tag management system you often have to rely on your web developers to add new tags to your site. This often involves additional costs or can be delayed as the deployment of tags is put into a longer development queue. Using a tag manager for the placement of tags is something that can be taken care of by site owners or marketing teams.
There are many benefits to GTM that have made it Fat Media’s first choice when it comes to tag management:
Whether you’re launching a new website or app and want to include tag management as a part of it, are looking to migrate from hard-coded tags to GTM or just want some pointers on setting up custom tracking, we can help.
Want to know more? Give us a call or leave your details opposite to find out how we can make Google Tag Manager work for you.