Fat Media are proud to be FORA’s recommended digital agency, and are here to help with all your digital marketing needs.
Pay per click advertising is a tactic which gives the most immediate results – you’ll start seeing traffic as soon as your campaign goes live.
Creating your campaign
The first thing we do is understand your goals – do you want to drive website traffic, phone calls, store visits? Next, we identify your audience. Bing and Google ads allow you to be extremely granular, using parameters such as location, device, age and gender to hone in on the most relevant people.
Most important though, is the keyword research phase, where our PPC experts find the right search terms and phrases for your product or service. These determine when your ads will show, so finding the right keywords is vital!
Managing your PPC campaign
Your dedicated PPC Account Manager will take personal responsibility for your campaign. Each of our team has been trained personally by Google, so they really know their stuff. Here’s how they get the most from your Adwords budget:
- Write compelling ad copy to maximise your click-through rates
- Create bespoke, targeted landing pages to boost conversions on your site
- Analyse the performance constantly, making small tweaks to maximise results
- Monitor bids, to ensure you pay as little as possible per click
- Optimise your campaign by focusing budget on the ads that covert the most and cost the least
Fat Media are proud to be a Google Premier Partner agency – one of only a handful in the UK – meaning we meet and exceed Google's highest performance targets, both for campaigns and customer service.
The cost of PPC campaigns depends on you! Your monthly management fee is determined by how much budget you wish to spend on the adverts themselves. We advise a minimum advertising spend of £500 per month, to allow your bids to be competitive. Give us a call on 0203 198 7766 to get started, or leave your details below and we’ll be in touch.