Pay per click (PPC) is an extremely effective marketing method which drives relevant traffic to your site from the moment your campaign begins. You can target specific locations or demographics, and see exactly how each campaign is performing.
Here at Fat Media, we're proud to be Google Premier Partners, which means we meet and exceed Google's highest performance targets, and receive exclusive training from Google themselves. So, we're in the best position to deliver a great ROI.
PPC is a highly cost effective method of advertising
The essence of pay per click is in the title; you only pay when someone actually clicks on the advert and goes through to your website. You also control how much you pay for each click and you can allocate daily, weekly or monthly budgets – so there is no chance of overspending.
How does PPC work?
PPC works by accurately defining the key words that potential customers use to search for your product, service or brand. Our Adwords management experts across our offices in Lancaster, London and Bristol will work with you to research and define those keywords. Our team will then bid for those keywords on your behalf, with the intention of creating highly targeted ads around those searched phrases.
Our PPC campaign creation and management process incorporates the following steps:
- Researching your market and find the right keywords and key-phrases
- Writing innovative and targeted adverts to ensure maximum click through ratios
- Creating targeted, compelling landing pages for each campaign
- Analysing how each change affects your campaign performance and making necessary modifications to eliminate and add keywords according to how they perform
- Increasing or decreasing cost per clicks as needed to maximise your ROI
- Focusing on the ads/terms that convert the most and cost the least
Why should you choose Fat Media for PPC management?
Fat Media have industry-qualified specialists who understand how to effectively target your market and get the most from your budget. As well as being Bing Ads Accredited, we are also a Google Premier Partner - the highest level of affiliation with Google. It means our team are trained by Google themselves, and that we meet stringent advert quality and customer care targets.
Along with great ROI, you can also be sure of a great level of service from us. We build lasting relationships with our clients of all sizes, and your personal Account Manager is always on hand to answer any questions you may have. BeGambleAware's Iain Corby had this to say about our team:
“The Digital Advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, develop detailed analysis which was then evolved based on the data emerging throughout our campaign, and, by them continuously optimising the mix of channels, formats and styles, the results far surpassed our expectations – so much so that we have already set a higher budget for our next campaign.”
So contact us today to discuss how PPC could work for your business as part of your overall digital marketing strategy.