Boost marketing performance using online games
Whether it be through quizzes, memory games, puzzles or something else entirely, using games to engage your customers can make all the difference between your campaign standing out, or getting lost in the digital noise.
Game-led campaigns make an impression on your customers, by giving them an experience that’s unique and memorable.
How can games help?
With an ever-increasing volume of content bombarding people each day, it’s hard to stand out using images and text alone.
Gamification offers people a way to interact with your brand on a deeper level, rewarding their engagement and encouraging repeat visits to your site.
Game-led campaigns are ideal for:
- Acquiring leads and new customers
- Kick-starting social engagement
- Giving email subscribers a reason to stay subscribed
- Delivering more effective promotions, such as vouchers and giveaways
Cost-effective interactive content
Online games can be costly and time-consuming to produce.
But, thanks to an innovative new content platform called Lead:famly, we are now able to drastically reduce the time and cost involved in delivering interactive game content.
This means you get fully-branded and bespoke campaigns, at a fraction of the investment necessary to build games from scratch, allowing you to free up your marketing budget and run campaigns more frequently.
Lead:famly is already being used by household brands such as HBO and the BBC, with proven success in increasing customer engagement and conversion rates.
Versatile and easy to use, the platform features over 18 different game formats, each of which can be tailored to suit your brand to develop experiences that resonate with your target audience.
Among the game types currently offered:
- Memory games
- Personality tests
- Scratch cards
- Easter egg hunts
- Advent calendars
Full service campaign management
Fat Media is currently the only agency partner introducing game content platform - Lead:famly - to the UK market.
We provide end-to-end management of campaigns, from planning, through to build and execution.
And this is just the tip of the iceberg when it comes to what gamification can do for your brand. Beyond providing a fresh and exciting approach to online marketing, it can also be used to teach consumers about complex ideas and services, offer unique digital experiences in real-world spaces, and train staff.
Game-driven campaigns can be used to serve an endless number of situations, allowing you to diversify your brand and stand out among your competitors.
Contact us if you’d like to discuss gamification and what it can do for you with a member of our team.