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Tag Lines

Messaging is a fundamental part of your brand and one extension of this is a tag line, or strap line as it’s also known.

Tag lines are an excellent way of helping to qualify a range of information that might not necessarily be communicated through your company/trading name e.g. your product/service, positioning or values etc. As such, it is an invaluable communication tool which can add real value to both your visual brand identity and brand’s messaging.

tag line development

We'd always recommend a brand audit before embarking on a tag line development project, as this provides much of the information required in order to identify which approach might be most suitable for a brand as well as the words and phrases which best define it. From this starting point, we brainstorm ideas through to a point where we have a short list ready to present to you along with a rationale for each.

Get in touch with our consultants today to learn more about our branding and tag line development capabilities.

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