Messaging is a fundamental part of your brand and one extension of this is a tag line, or strap line as it’s also known.
Tag lines are an excellent way of helping to qualify a range of information that might not necessarily be communicated through your company/trading name e.g. your product/service, positioning or values etc. As such, it is an invaluable communication tool which can add real value to both your visual brand identity and brand’s messaging.
We'd always recommend a brand audit before embarking on a tag line development project, as this provides much of the information required in order to identify which approach might be most suitable for a brand as well as the words and phrases which best define it. From this starting point, we brainstorm ideas through to a point where we have a short list ready to present to you along with a rationale for each.
Get in touch with our consultants today to learn more about our branding and tag line development capabilities.