Email marketing is a highly cost-effective way to keep in touch with and retain existing customers and to attract new clients to your business. Compared with other marketing tactics, email marketing offers you one of the highest returns on investment.
Not only does it drive sales, visits and bookings from new and existing customers it’s a great way to reinforce your brand and build awareness of your business.
Our Email Marketing Software
We utilise industry leading email marketing software to offer a complete service to our clients. We can take care of the email campaign design, create the html file, setup your email campaign and transmit to your data list. We then provide comprehensive post transmission reporting.
Or if you prefer we can give you access to the email marketing solution to send out your own campaigns. For the clients that work on this basis we typically work with them to develop a set of easy to use templates and provide a full training session.
Email marketing campaign reporting
One of the biggest advantages of utilising email marketing software is the reporting available post launch. After you have sent your email marketing campaign you will be able to see exactly who opened and read your email and who clicked through to your website.
If you use Google Analytics you will also be able to track the customer journey on your website and assign any outcomes (i.e. website enquiry or order) to the email campaign.