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It’s well-known that a mention by star internet personalities like Zoella or Kim Kardashian can do wonders for your brand. But there’s a hefty price tag attached for a single mention. The answer though, is in the thousands of bloggers who don’t have celebrity status, but do have large followings and plenty of influence.

By supplying these bloggers with a product to review, or as a competition prize, you can get people talking about your brand or product, spreading word-of-mouth recommendations and generating referral traffic, and sales.

Influencer marketing really took off in 2016, but it’s actually something we have been doing for a number of years. This means we now have a network of over 20,000 professional and amateur bloggers in the UK, USA and more. Popular blog topics include fashion, beauty, travel, food, fitness and craft – but this is by no means an exhaustive list. Whatever your sector, we’re confident we’ll know some relevant popular bloggers – and if we don’t, we’ll make it our mission to find some!

The team behind our influencer marketing campaigns are bloggers themselves, so know from first-hand experience how best to engage with bloggers and get your product featured on their blogs and social media channels.

Benefits To Your Brand

Influencer marketing is great for SEO – it builds varied, natural links alongside social media shares, which both contribute to your overall rankings in search engines – particularly for individual products.

It’s also excellent for brand awareness, so if you are a new company, have a new product to launch, or are just looking to grow your market share, influencer marketing is for you.

Industries perfect for influencer marketing activity include:

  • beauty and cosmetics
  • sports and fitness
  • hospitality
  • fashion
  • travel

Contact our team today to discuss how influencer marketing can help get the world talking about your business. Or, for more information, check out CollectivEdge – our dedicated site with information for both bloggers and brands looking to get involved.

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