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If you need quick results from a marketing campaign, pay per click, or PPC advertising could be the answer. By utilising Bing and Google adverts you can reach new customers who are exactly the right target market for your brand, and start seeing conversions within days, or even hours.

Here at Fat Media, we're proud to be Google Premier Partners, which means we meet and exceed Google's highest performance targets, and receive exclusive training from Google themselves. So, we're in the best position to deliver a great ROI – and here’s how we do it…

Creating your campaign

The first thing we do is understand your goals – do you want to drive website traffic, phone calls, store visits? Next, we identify your audience. Bing and Google ads allow you to be extremely granular, using parameters such as location, device, age and gender to hone in on the most relevant people.

Most important though, is the keyword research phase, where our PPC experts find the right search terms and phrases for your product or service. These determine when your ads will show, so finding the right keywords is vital!

Managing your PPC campaign

Your dedicated PPC Account Manager will take personal responsibility for your campaign. Each of our team has been trained personally by Google, so they really know their stuff. Here’s how they get the most from your Adwords budget:

  • Write compelling ad copy to maximise your click-through rates
  • Create bespoke, targeted landing pages to boost conversions on your site
  • Analyse the performance constantly, making small tweaks to maximise results
  • Monitor bids, to ensure you pay as little as possible per click
  • Optimise your campaign by focusing budget on the ads that convert the most and cost the least

 ppc agency

Why Fat Media?

Google Premier Partner agencies like us are trusted by Google to offer great customer service as well as effective advertising campaigns. We offer 100% transparency, sending each client a monthly report showing where every penny has been spent, and what return this investment gave. Any leftover budget at the end of a given month simply rolls over to the next month as standard. Should you have a query, your Account Manager provides a single, expert point of contact.

Pay per click advertising is a great compliment to other digital marketing techniques such as social media and SEO contact our consultants to discuss integrating PPC into your digital strategy.

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Happy Clients

We have a reputation to uphold

Lucky for us, our clients do that so we don't need to. Check out what our happy clients have been saying about us...

Services

  • At The Daffodil Hotel & Spa we have a strong brand direction and we knew what we wanted from our site with Fat Media. Working with the team to design such an impressive, CTA focused site has been a great experience.

    Laura Wolstenholme, Head of Sales & Marketing, Daffodil Hotel & Spa
  • I’ve been delighted with Fat Media’s web development skills and their flexibility in meeting our requirements. With their help we updated our website presentation layer, added responsive mobile, added a new Content Management System, changed our Airport Property management System and migrated across to a new hosting environment. All without any major hitches.

    Fergus Boyd, IT Director, Yotel
  • We had the pleasure of working with the team at Fat Media in the development of our new recruitment website. They made the whole project very easy for us and nothing was too much trouble. We were on time and on-budget but most importantly they delivered a really creative solution in keeping with our brand - we were thrilled with the results. We have a clean contemporary recruitment website which makes learning more about life at Lakeland very accessible to applicants.

    Suzanne Allen, People & Business Support Manager, Lakeland
  • Working with Fat Media has been a pleasure from start to finish – their enthusiasm for creating a brilliant new website starts in the initial briefing and runs throughout the project. They are always on hand to provide guidance and provide solutions quickly. They have a friendly yet professional approach and deliver to expectations and time scales. Looking forward to working with them on the next project!

    Emily McCoid, Marketing Manager, Bells of Lazonby
  • The Digital Advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, develop detailed analysis which was then evolved based on the data emerging throughout our campaign, and, by them continuously optimising the mix of channels, formats and styles, the results far surpassed our expectations – so much so that we have already set a higher budget for our next campaign.

    Iain Corby, Director of Operations & Development, Gamble Aware
  • Having worked with Fat Media on various projects over the last 18 months, I have been delighted with not just the quality of the finished work but also the innovative and creative approach taken in response to any brief. They have really helped us to bring the Lancaster University brand to life.

    Clare Riding, Head of Marketing, Lancaster University
  • Fat Media have done excellent work designing and building our new retail website in Magento. Throughout the process all of their staff have proven to be helpful, informed and proactive. A great experience all round!

    David Lindsay, IT Manager, Royal Mile Whiskies
  • We've worked with Fat Media for many years now and have always found that they'll go above and beyond to accommodate our requests. As our teams have grown together we've developed a strong working relationship based on a great deal of trust and the team have gone to great lengths to understand the market in which we operate to find ways that they can best meet our needs.

    Annabel Arrowsmith, Marketing Manager, Foresight
  • We appointed Fat Media to work with us on the rebranding and positioning of Atlantic Geomatics, as well as to develop for us a website that would support business growth as one of the leading Geospatial Companies in the North of England and Scotland.

    The quality of work delivered by Fat Media across all aspects of our brief, has provided Atlantic Geomatics with the confidence and support needed to help us grow as a business and meet our marketing and commercial objectives.

    We look forward to continuing to work with Fat Media as our marketing partner.

    Oliver Viney, Business Manager, Atlantic Geomatics
  • We worked very closely with Fat Media to make sure all key elements of the site were quickly accessible and found the perfect balance between design elements and user experience.

    Gareth O'Rourke, E-marketing Manager, Pure Leisure
  • It was as pleasure to work with Fat Media on developing our new website this year. They were proactive, creative and very practical with their proposals and working approach to meet our needs. We also launched on time – no mean feat with a school website, where approvals are often down to a number of people. They also created our new whole school Prospectus which perfectly complements the website and has given us a fresher, more contemporary feel for all our materials. They remain supportive and helpful and I know that I can always call them up for advice or help.

    Alison Miles, Marketing Manager, Sydenham High School
  • We wanted a professional and affordable option to promote and produce a unique patient story here at the Spire Bristol Hospital. The staff at Fat Media managed to compile a fantastic article in what was a relatively short deadline. We would like to thank them all for the personal service which was provided throughout

    Sam Harrison, Marketing Executive, Spire Bristol Hospital

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