Email marketing remains the most effective marketing technique by ROI. But, that means it is well-used by everyone, including your competitors, and so it is increasingly important to stand out in the crowded inboxes of your customers.
Building Trust Through Email Marketing
Consumers are more guarded than ever when it comes to handing out their email address. Building trust starts with your on-site messaging – why should a customer give you their contact information? What will they get in return? We can help grow your email list with clever copywriting and a simple, user friendly sign-up process.
Having a clear email marketing strategy for when new customers subscribe is vital, and thanks to simple automation which we can help you to set up, you can send timely, relevant and interesting content to your new subscribers.
Our stringent authentication process will also ensure your email campaigns are loved by inboxes – meaning your emails are not stuck in spam folders, or worse, lost in cyber-space altogether! We can also help with that all-important GDPR compliance - our team are well-versed in the new regulations and can advise you on any changes you may need to make.
User Friendly Email Marketing Software
Email marketing gives the best return on investment of any communications tactic, and with the features of our email marketing platform, it’s easy to see why:
- Drag & drop editor – create responsive campaigns with ease, and without any coding knowledge
- A/B or multivariate testing - to optimise your campaigns
- Personalisation and dynamic content – to make every email relevant
- Behavioural triggers – to send a campaign after a user completes a specific action on your site
- Advanced reporting – to see exactly how successful your email was, in real-time
- Google Analytics integration – tracking your user’s journey and attributing sales back to your email campaigns
As with any marketing activity, you need to see tangible results, and that's exactly what you'll get. Along with the advanced reporting described above, we can also help with your strategy to make sure email is contributing healthily to your overall marketing objectives.
Email service provider Adestra named our work for the Daffodil Hotel their Campaign of the Year 2017, an achievement we're really proud of and a great demonstration of our team's skill.
We can offer a fully-managed service if required, or can simply provide full training and ad-hoc support to your in-house team. Get in touch with our email marketing experts, Becky and Liam, today to discuss how we can help you.