Having an effective marketing strategy is essential for any organisation wishing to improve internal or external communication, build brand awareness, generate media interest, stimulate customer demand, drive sales and increase market share.
Fat Media specialises in establishing clear strategies aligned to the specific objectives and budgets of a client and the changing buying habits and needs of their customers. This experience is based on a broad frame of reference delivering successful B2B and B2C marketing plans for a wide range of public, private and charitable status organisations, employing an integrated multi-layered approach to marketing communications.
Our strategy team combines the full breadth of research and planning expertise – from data science and user experience, through to traditional market research and social listening. Using agile techniques, we can scale research to suit your requirements and pick the tools that best fit your budget.
We take a ‘customer-first’ approach to planning. This means we start by discovering what your customers really want and how they behave, using this real-world insight to identify which of your business challenges we can help you address, and then define how this can be achieved through digital and marketing innovation. Regardless of the solution, it will always be underpinned by
up-to-date commercial intelligence combined with insight-led thinking and creative expertise.
As an agency, our end-to-end service is based on the following approach and methodology:
- Identifying the key business challenges and opportunities we can help you tackle
- Using a variety of traditional and data-led research techniques to understand your customers motivations, behaviours and preferences.
- Developing the key market and customer insights that will form the backbone of your strategy.
- Brand, content and technical audits
- Stakeholder workshops
- Customer focus groups and qualitative research techniques
- Data acquisition and visualisation (combining first and third-party data)
- Social listening
- Prioritising customer segments, challenges and opportunities
- Setting measurable objectives
- Defining the solutions that we will use to deliver results
- Creative development
- Setting out a plan of execution
- Brand and marketing models
- User testing
- Visual concepting
- Media and communications planning tools
- A good bit of thinking time!
- Tracking results based on KPIs
- Testing the impact of campaign creative
- Analysing how success has been achieved
- Attribution models
- Campaign tracking
- User testing
- Customer workshops
- Social listening
- Fine-tuning creative based on results
- Refining tone-of-voice in line with established personas
- Adapting user journeys and messaging to increase conversion rates
- Colours, copy, advert layout and landing page testing
- CRO tools
- Multi-variate testing
- Brand audit
- User testing
- Focus groups
- Customer surveys
For more information on how we might be able to help your organisation develop a successful marketing or brand communications strategy, call us today.
We have a reputation to uphold
Lucky for us, our clients do that so we don't need to. Check out what our happy clients have been saying about us...
At The Daffodil Hotel & Spa we have a strong brand direction and we knew what we wanted from our site with Fat Media. Working with the team to design such an impressive, CTA focused site has been a great experience.Laura Wolstenholme, Head of Sales & Marketing, Daffodil Hotel & Spa
I’ve been delighted with Fat Media’s web development skills and their flexibility in meeting our requirements. With their help we updated our website presentation layer, added responsive mobile, added a new Content Management System, changed our Airport Property management System and migrated across to a new hosting environment. All without any major hitches.Fergus Boyd, IT Director, Yotel
We had the pleasure of working with the team at Fat Media in the development of our new recruitment website. They made the whole project very easy for us and nothing was too much trouble. We were on time and on-budget but most importantly they delivered a really creative solution in keeping with our brand - we were thrilled with the results. We have a clean contemporary recruitment website which makes learning more about life at Lakeland very accessible to applicants.Suzanne Allen, People & Business Support Manager, Lakeland
Working with Fat Media has been a pleasure from start to finish – their enthusiasm for creating a brilliant new website starts in the initial briefing and runs throughout the project. They are always on hand to provide guidance and provide solutions quickly. They have a friendly yet professional approach and deliver to expectations and time scales. Looking forward to working with them on the next project!Emily McCoid, Marketing Manager, Bells of Lazonby
The Digital Advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, develop detailed analysis which was then evolved based on the data emerging throughout our campaign, and, by them continuously optimising the mix of channels, formats and styles, the results far surpassed our expectations – so much so that we have already set a higher budget for our next campaign.Iain Corby, Director of Operations & Development, Gamble Aware
Having worked with Fat Media on various projects over the last 18 months, I have been delighted with not just the quality of the finished work but also the innovative and creative approach taken in response to any brief. They have really helped us to bring the Lancaster University brand to life.Clare Riding, Head of Marketing, Lancaster University
Fat Media have done excellent work designing and building our new retail website in Magento. Throughout the process all of their staff have proven to be helpful, informed and proactive. A great experience all round!David Lindsay, IT Manager, Royal Mile Whiskies
We've worked with Fat Media for many years now and have always found that they'll go above and beyond to accommodate our requests. As our teams have grown together we've developed a strong working relationship based on a great deal of trust and the team have gone to great lengths to understand the market in which we operate to find ways that they can best meet our needs.Annabel Arrowsmith, Marketing Manager, Foresight
We appointed Fat Media to work with us on the rebranding and positioning of Atlantic Geomatics, as well as to develop for us a website that would support business growth as one of the leading Geospatial Companies in the North of England and Scotland.
The quality of work delivered by Fat Media across all aspects of our brief, has provided Atlantic Geomatics with the confidence and support needed to help us grow as a business and meet our marketing and commercial objectives.
We look forward to continuing to work with Fat Media as our marketing partner.Oliver Viney, Business Manager, Atlantic Geomatics
We worked very closely with Fat Media to make sure all key elements of the site were quickly accessible and found the perfect balance between design elements and user experience.Gareth O'Rourke, E-marketing Manager, Pure Leisure
It was as pleasure to work with Fat Media on developing our new website this year. They were proactive, creative and very practical with their proposals and working approach to meet our needs. We also launched on time – no mean feat with a school website, where approvals are often down to a number of people. They also created our new whole school Prospectus which perfectly complements the website and has given us a fresher, more contemporary feel for all our materials. They remain supportive and helpful and I know that I can always call them up for advice or help.Alison Miles, Marketing Manager, Sydenham High School
We wanted a professional and affordable option to promote and produce a unique patient story here at the Spire Bristol Hospital. The staff at Fat Media managed to compile a fantastic article in what was a relatively short deadline. We would like to thank them all for the personal service which was provided throughoutSam Harrison, Marketing Executive, Spire Bristol Hospital