Your email service provider may offer templates for you to use when designing and sending email campaigns. But, often they do not give you the flexibility you need to really make an impact in your customers' inboxes.
Dynamic Email Newsletter Designs
Responsive design has been around for several years now, and is the practice of ensuring content looks great on any sized screen. Standard templates are likely to produce responsive designs, but they may not appear refined on every device.
Our dynamic designs are capable of delivering a unique experience depending on the user's device. It means that rather than a desktop design that is made to fit on mobile, your email is constructed specifically for each device type.
This ensures your email is completely optimised for all screens, and so will generate superior results - whether you're aiming to drive sales, enquiries or brand awareness.
Our developers are also able to fully test your email, not only on different devices, but also on various email providers such as Gmail, Yahoo and Outlook. So, you can be sure your design will always be seen as it was intended to be.
Email Newsletter Best Practice
As with all areas of digital marketing, recommendations for best practice are constantly changing. Our email marketing specialists make it their mission to keep up with the latest trends and innovations, as well as the optimum layouts for elements such as...
- The number of call to action buttons
- The overall length of the email
- The ratio of text to images
- The number of links.