After the recent news of Google now operating under the holding company name of ‘Alphabet’, it was inevitable that the search engine would also receive a brand new image. One of our digital experts, Claudia Wright, investigates…
The famous Google logo has changed multiple times over the last 17 years, with minor changes to the size and font style stemming from the introduction of Google Earth, Gmail, Android, and Chrome. It’s safe to say that the amount of changes and new software has been vast, and this has been reflected in the logo.
Today Google unveiled a new logo and identity family that uses Google’s own sans-serif typeface, Product Sans. Although it sticks with the same primary colour scheme of blue, red, green and yellow, it is sleeker, brighter, and for the first time, animated. It is also similar to the logo for new parent company, Alphabet.
As well as the aesthetics, the new logo has been created to reflect the multiple ways that people visit Google, especially the huge increase in mobile accessibility. The new, simpler font is said to scale better to smaller sizes, making content a lot easier to read on different sized screens.
“It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you.” The logo incorporates new elements like a colourful Google mic to help you “identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue ‘g’ icon and replacing it with a four-color ‘G’ that matches the logo.”
Google announced the change on its official blog this morning.
“Their mission – to take the world’s information and make it universally accessible and useful – continues to evolve.”