Skip to main content
featured image

Our Challenge

We were initially appointed by Lakeland to design a more product-focused homepage, and apply this to their existing content management system. From this small initial project, our scope of work with Lakeland has grown dramatically, including designing a special microsite for their 50th anniversary and their recruitment website.

In 2015, we were proud to launch a brand new ecommerce site for Lakeland, which included an extensive user experience phase to identify exactly how to improve upon Lakeland’s existing site.

What We Delivered

  • Full User Experience process

    Including persona development, focus groups and user testing

  • Website design and development

    Of both ecommerce and editorial blog pages

  • Quality control

    Extensive device testing to ensure a consistently good experience

  • Email marketing

    We handle the design and send of all email marketing communications

User Experience

At the start of the website design project, we carried out user testing of the existing site, with seven participants who matched Lakeland’s target demographic. They were asked to perform various tasks on the site, such as find a certain product and order using Click and Collect, with their progress and comments recorded to highlight both positives and negatives.

Informed Decisions

The results of this research, along with our own site audit, meant we could make recommendations founded in real-life customer feedback. These even extended beyond purely design features, but also pricing and delivery options offered by Lakeland.

Digital Design

featured image

Responsive, thoughtful interface design

We conducted extensive analysis into Lakeland’s desktop, mobile and tablet sites designs, to understand exactly how customers shop on each device. Desktop is no longer the primary device for online shopping, so it is essential for ecommerce success that the mobile site is just as slick.

Lakeland responsive design

A Smooth User Journey

Lakeland’s previous website did not give a consistent experience on different devices – meaning customers using more than one device did not receive the same service every time. Our mobile-first approach has removed all such issues.

Lakeland have a huge range of products, and insight from user testing proved that customers often had difficulty finding what they were after. Our mega menu design not only solves this problem, but also leaves space to promote latest special offers.

Fat Media's mega menu design for Lakeland was featured on Econsultancy in 2016

Excellent emails

Our talented design team create a number of beautiful email designs every single month for Lakeland, promoting various product ranges, as well as special offers. These also include translated versions for Lakeland’s German market.

What the client had to say:

We had the pleasure of working with the team at Fat Media in the development of our new recruitment website. They made the whole project very easy for us and nothing was too much trouble. We were on time and on-budget but most importantly they delivered a really creative solution in keeping with our brand - we were thrilled with the results. We have a clean contemporary recruitment website which makes learning more about life at Lakeland very accessible to applicants.

Suzanne Allen, People & Business Support Manager, Lakeland

Need something similar?

We can help

Send a Message

Fill out our contact form and we'll take it from there - you'll be in safe hands
Contact Us

Phone Us

For general enquiries. Our Client Services team answer enquiries as soon as they can.
Call 0203 198 7766

More Projects

Contact Us

Forms protected by Recaptcha. Privacy | Terms