YOTEL first approached Fat Media back in 2015, to fully revamp their digital presence. They knew that their existing desktop-first website was not performing well for the many mobile & tablet visitors they had, and as such they were losing both web traffic and direct bookings.
It was evident that some of the problems with YOTEL’s site lay deep, which is why extensive user-experience work was needed, including persona development and live user testing.
Another exciting challenge was the integration of Sabre SynXis reservation software. To do this, we were required to pass a very strict development certification process with Sabre. However, it was an extremely valuable process, as integration not only makes booking easier for customers, but also allows YOTEL to create exclusive rate packages.
What We Delivered
Ensuring that every website visitor has a great experience, employing user testing to see real-life examples of how people interact with the site via mobiles.
Conversion rate optimisation
We created a fluid, consistent booking method, along with cleaning up the navigation.
To be sure we could measure our progress accurately, extra layers of reporting were added.
Online Game Production
A fun way for YOTEL to engage with their audience and reach new guests