Case study: Transforming Art of Wishes’

Art of Wishes, a charity organisation founded in 2017, approached us with a unique challenge.

Brief

The goal was to strike a balance between conveying the inclusivity of the charity’s mission and impact, while showcasing the creativity of their projects and collaborations. Their efforts have successfully raised over £9 million for Make-A-Wish UK, benefiting thousands of children with critical illnesses across the UK.

Solution

We took on the task of redesigning Art of Wishes’ website, aiming to create an effective and user-friendly platform that truly reflected their brand and the power of making wishes come true. Delivering a visually beautiful website and implementing best in class code base to create a WordPress self managed CMS.

“We were delighted with the final website for Art of Wishes. The team at Fat Media did a great job of bringing our new branding to life and building a website that could accommodate all the content we wanted to include.”

Art of Wishes - Make a Wish

Visual Enhancement

By adopting a lighter colour palette and minimalistic design, we enhanced the website’s visual appeal, allowing the impactful imagery to take center stage. This approach ensured that the creative collaborations between artists and the charity were prominently featured, conveying their mission and impact.

Interactivity

Recognising the importance of user engagement, we integrated interactive elements, including video content, throughout the website. This not only made the site more captivating but also encouraged visitors to explore the wide array of creative projects Art of Wishes has been involved in.

Brand Consistency

To communicate the impact and results achieved by Art of Wishes, we incorporated their wider brand palette and typography. This created a cohesive visual identity, further strengthening their message and values. The result was a website that seamlessly balanced creativity and accessibility.

A beautifully crafted experience

Designed and build from the ground up to showcase the stunningness of the well crafted brand married with pragmatic UX methodologies.

Visit artofwishes.org.uk
Before beginning the website development process, the development team conducted a series of meetings with the Art of Wishes team to understand their goals, target audience, and desired functionalities. The main objectives were identified as follows:

Defining Structure

The development team created a sitemap and wireframes to outline the website’s structure and user experience. The sitemap established a clear hierarchy of pages, ensuring ease of navigation for visitors. The wireframes provided a visual representation of each page’s layout and functionality.

Visual Design and Branding

The design team worked closely with Art of Wishes to develop a visually appealing website that aligned with the organisation’s branding. Incorporating elements that evoked a sense of creativity, hope, and compassion, the team ensured the website’s accessibility by following best practices, including appropriate colour contrast and text sizes.

Content Integration

Building the website using modern web technologies we focused on creating a responsive and mobile-friendly design to cater to a wide range of devices and screen sizes. The website was developed in WordPress and was integrated to enable easy content updates and maintenance.

Showcasing.

One of the core features of the website was the ability to showcase the artwork donated to support Art of Wishes. A gallery section was developed, allowing visitors to browse through the artwork and read the stories behind each piece. 

Donation and Fundraising

The development team integrated a secure payment gateway and created a streamlined donation process. Visitors could easily make one-time or recurring donations, as well as explore other ways to contribute, such as fundraising events and sponsorship opportunities.

Volunteer Engagement

The website provided a dedicated section for volunteers to get involved with Art of Wishes. The team developed an interactive volunteer portal, enabling individuals to sign up, explore volunteer opportunities, and track their involvement. The portal allowed volunteers to collaborate with each other, access training resources, and stay updated.

Testing and Deployment

Before launching the website, extensive testing was conducted to ensure compatibility across different browsers, devices, and operating systems. The development team also performed user testing, gathering feedback from potential users to identify any usability issues and make necessary improvements.