We are proud to announce the launch of a new website for Typhoo’s organic tea company, Heath & Heather.
The new website is designed and developed to create an interactive journey for users to explore different flavours and ingredients, from the delicious range of Heath & Heather teas.
The aim of the site is to take the user on an explorative adventure, foraging through the site to discover all the different teas on offer; helping encourage people to try different tea flavours that they usually wouldn’t purchase.
Lily Tyson, account manager at Fat Media, said: “We’ve worked closely with the team at Heath & Heather to create a new website that fits in with the new brand campaign, ‘Me to the Power of Tea’.”
“The client wanted to create a site that reflected their new brand campaign, with a clear interactive user journey, whilst being responsive across all devices.”
“There’s also more to come from the website and we’re working on things behind the scenes that will make the site even more interactive and explorative for the users.”
Founded in 1920, Heath & Heather are renowned in the healthy tea industry offering a wide range of flavours to cater for all needs.
Lucy McLean, brand & digital manager at Typhoo comments: “We are delighted to work with Fat Media again to create a new Heath & Heather brand website. ‘Me to the Power of Tea’ plays upon the human desire to find products and brands that enable you to be the best version of yourself. Through the website, we are continuing to explore ways in which our customers can forage through the vast product range, helping them to find the right tea that best represents their own personal tastes, moods and needs.”