It’s a proud day in the Fat Media office today, after winning ‘Digital Project of the Year’ at the prestigious UK IT Industry Awards.
The project in question is our website development work with innovative hotel brand YOTEL. We have been working together for some time now, most recently on transforming the user experience of their online booking portal.
By user testing each new phase of the development as we went we were able to ensure that every change we were making to the YOTEL site was a positive one. Measurement and metrics are a big part of understanding success so we refreshed our website analytics capability and added extra layers of data tracking so we could see where people were having difficulties.
The new booking process smashed all targets on launch, including traffic quality metrics, customer feedback and revenue. Recognition at these national awards is the icing on the cake.
Paul Fletcher, Group Chief Executive Officer of BCS, The Chartered Institute for IT said: “Congratulations to all the winners and those who were highly commended in the UK IT Industry 2017 Awards. The standard of applications we received this year was outstanding, showcasing some of the brightest and best in our industry. The winners stood out as exceptional and inspiring, and should be very proud of their success.”