Influencer marketing and native advertising are both getting lots of attention at the moment. Brands are turning to these paid-for content tactics more and more as traditional advertising becomes less effective.
But with sponsored content becoming barely distinguishable from editorial and organic content, what ethical and regulatory implications should marketers, influencers and publishers be aware of? What best practices should we be following?
On Thursday 15th September, as part of Social Media Week London, we will be holding a panel discussion on the titled: When Does Influencer Become Advertiser and Why Should You Care?
We'll be discussing the ethical implications of this type of marketing, how it is currently regulated, and what the future may hold for brands, influencers and publishers.
Our panel will be made up of...
- Debonita Choudhury - Fashion & Travel Blogger, Elegantly Fashionable
- Christie Dennehy-Neil - Public Policy Manager, Internet Advertising Bureau
- Dan Eyre - Social Media & Content Manager, UNiDAYS
- Carla Faria - Director of Content, The Foundry (Time Inc)
and will be chaired by our very own Head of Social & PR, Alexei Lee.
So, if you are looking learn more about the regulation of influencer marketing, explore the ethics involved, or simply find out more about this emerging digital marketing channel, this event is perfect for you.
Social Media Week London runs from 13th-16th September and is packed with informative seminars, by the likes of National Geographic, BuzzFeed, Hootsuite and Oglivy & Mather to name a few. If you would also like to attend the main conference, passes are still available.
This event is now fully booked! We will be posting follow-up content to recap on the discussions so email [email protected] who will make sure you get it delivered straight to your inbox!