As the countdown to Black Friday begins, it's the perfect opportunity for e-commerce websites to maximise their sales. According to Wunderman Thompson in their Black Friday 2023 UK report, a significant 76% of...
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This is a newsflash – ready yourself: not everyone has a seven-figure marketing budget. When it comes to making the most out of every penny, there are tools, tricks, tactics…
In Part 1 of this blog we examined the vulnerabilities of influencers online, and how these can manifest in personal abuse via content created for commercial clients. We also examined the issues…
A two-part blog by Alexei Lee, head of social and PR at Fat Media on the vulnerabilities we all face on social media; from household brands to fledgling influencers, and…
Influencer marketing and native advertising are both getting lots of attention at the moment. Brands are turning to these paid-for content tactics more and more as traditional advertising becomes less…
Fat Media’s latest digital marketing campaign for Pork Farms has become part of a wider venture with the release of their new television ads. It is the first time in…
The UK’s biggest cities such as London, Liverpool, Birmingham and Manchester are home to some of the biggest companies in the world, let alone the UK. As a result, it’s…
After years of side-stepping from Facebook relating to users calls for a dislike button, it seems it has finally reacted. Last week Facebook finally caved in to popular demand, creating ‘Reactions’–…
We’re delighted to announce that we have recently purchased the UK assets, goodwill and customer contracts from national paid search specialist Reach Local UK Ltd. This deal expands our existing…
From a false alarm over a possible Penguin update, to Burger King’s beef with Wendy’s, January got 2016 off to a busy start from a digital marketing perspective. Here, we’ve…
Social media is no longer ‘the next big thing’ – it’s a fact of life, and it’s here to stay. Unfortunately, while many brands have been quick to embrace the…
From why NASA engineers need to be fluent in 60-year-old code to the sponsored tweet worth a massive $140,000, here are 2015’s most shared posts from the world of digital…
Google recently announced the launch of Panda 4.2, an algorithm update that will roll out over the next few months. It’s suggested that the start date for this was July…
