We were very pleased to be invited to speak at a recent event run by our former neighbours, Accessplanit. Their Everest conference is an annual event here in the heart of Lancaster, packed with seminars and workshops around all aspects of the training industry.
Amongst sessions on industry trends, understanding buyer behaviour and lead nurturing, was our talk on making the most of SEO and PPC.
These two sides of search marketing are a key piece of any digital strategy, and something we help clients with in all sorts of industries, including training and education. Along with advice that can be applied to any sector, we also discussed in detail our work for the Distance Learning Centre, a leading online and home-learning course provider we have worked with for many years.
The team at Accessplanit created a full guide based on our presentation, which you can read here. It offers a number tips and tricks that you can put into action yourselves, to make sure you are making the most of the opportunities in SEO and PPC.