Digital Transformation for Murphy – the perfect collaboration.

A 25% increase in new users achieved through extensive UX and website redesign.

Our Challenge

A key aim for the website design was to accurately reflect the extent of Murphy’s expertise and knowledge as well as their ‘One Murphy’ philosophy by which they operate, delivering successful projects with over 3,500 employees working together as one. J.Murphy & Sons Limited (Murphy) was founded in 1951 and is a global, specialist construction and engineering firm that delivers state-of-the-art engineering solutions to a number of infrastructure sectors in the UK, Ireland and Canada. After an extensive pitch process we won the contract to redesign the Murphy website.

What we delivered

Website Design

Designed to reflect breadth of Murphy’s knowledge and expertise

01

Website Development

Created using Umbraco 8 content management system

02

User Experience Research

We carried out in-depth UX research in order to improve site usability

03

How did we do it?

Improving the User Experience

We carried out comprehensive UX research that informed the website’s new sitemap, information architecture, the wireframes and the templates required. We performed site usage analysis to better understand user behaviour on the existing site as well as stakeholder workshops to gain greater insight into who Murphy are and how we can reflect that in the new website design.

The research ensured we created a website that is effortless to use and navigate for anyone visiting the site. More relevant content was brought higher up the page and we ensured that any visitors to the site had an easy way to get in touch with Murphy by providing a sticky ‘Get in touch’ form at the bottom of the site.

The results?

  • New users increased by 25%
  • Effortless website navigation
  • Intelligent UX design
Start your project today

What the client had to say

“

Since launch, we’ve seen new users increase by more than a quarter, which really reflects the hard work we put in with Fat Media to do our planning and research up front. We wanted a site that catered for our different businesses while also presenting the people of Murphy and the great work we do in a much user-friendly way. It was a real collaborative effort and it was great working with Fat Media and their expertise to get this one over the line.

Chris MostynHead of Marketing and Communications, Murphy