When TV Ads Meet Digital Marketing
Fat Media's latest digital marketing campaign for Pork Farms has become part of a wider venture with the release of their new television ads.
It is the first time in 10 years that Pork Farms have advertised on television, and they are back with a bang. The ads will appear nationwide at peak times, in the breaks of popular shows such as Emmerdale and Coronation Street.
In line with the 'Hidden Gems' campaign currently running through digital marketing channels, the adverts seek to show off the best of British beauty spots - therefore the perfect places to enjoy that most British of snacks, the pork pie.
Pork Farms' TV spots feature some of Britain's most popular locations, including Brighton Pier, Cumbria's Wastwater and Highclere Castle in Hampshire - which avid viewers will recognise as Downton Abbey. If you can't wait to spot them on telly, visit the Pork Farms You Tube Channel, or check out the preview below...
The Hidden Gems campaign urges people to nominate their favourite place, be it a national treasure or a hidden spot off the beaten track. The winning nomination will be featured in future marketing campaigns, while the person who suggested it will win a a weekend break courtesy of Pork Farms.
Find out how you can get involved with #HiddenGems here.