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Case Study: Hallmark Hotels Gamification

The Big Picture

Our challenge was to increase footfall across the hotel network in the New Year (when sales were seasonally at a low), by engaging those who attended Christmas parties during December.

The Solution

An instant win slot machine game was hosted on large touch screens at the hotels during Christmas parties, as well as being promoted online through email, and social media. By playing, party-goers were in with a chance of winning 2-4-1 vouchers for various Hallmark packages (such as afternoon tea for two), redeemable in January only.

Hallmark Hotels Gamification

What We Delivered

  • Execution of a voucher campaign in a fresh and exciting way
  • An opportunity for customers to engage with the brand during their party experience
  • An incentive for customers to return to the website

The Results

In 4 weeks, we recorded…

  • Over 39,810 registrations
  • 46,000 landing page visits