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HisColumn Predictions Game

A Case Study

The Big Picture

Our challenge was to introduce 18-24-year-olds in the UK to a new online men’s fashion outlet – HisColumn. We wanted to create a memorable experience that would encourage young people to the return to the website, and engage with the brand on a regular basis, inviting them to explore the clothing range on offer.

The Solution

As part of the brand launch, we created a ‘Predictions’ quiz, and invited people to make their predictions on the outcomes of entertainment and sports events. The questions were updated weekly to ensure they remained topical. Each participant was offered a discount voucher to use on their first purchase, and entered into a prize draw. The campaign was promoted through advertising on Spotify, Snapchat, Facebook, and Instagram, as well as through field marketing during Fresher’s Week across the UK.

HisColumn Online Game

What We Delivered

  • kickstarting brand awareness and engagement in a fun way
  • an incentive for people to visit the website regularly
  • increased uptake of a voucher by presenting it as a reward

The Results

In 4 weeks, we recorded

  • over 2,500 players
  • 11,000 landing page visits
  • 1,000 email registrations