Fat Media & Lancaster University Win Heist Award 2016
Fat Media are thrilled to announce that our work on the Lancaster University undergraduate prospectus has won Gold in the Heist Awards for Education Marketing.
Now in their 25th year, the Heist Awards celebrate innovation and expertise in further and higher education marketing. They are internationally recognised, and have cemented their place as the premier awards for this competitive sector.
Fat Media have worked with Lancaster University for 2 cycles of their undergraduate recruitment activity, a key part of which is of course the prospectus.
The team at Fat Media worked with the University marketing team to help them refresh the Prospectus after the University rebranded. Research showed that previous editions were very text heavy and that students wanted to be able to ‘raid’ a prospectus for information rather than read everything cover to cover. Our Lead Designer, Darren Dedrie, developed a series of designs and infographics that segmented information on the page into more concise chunks of information to make it easier to digest.
Darren explains "the most important factor for me was to create a prospectus that looked very different to its competitors, breaking away from a design featuring smiling happy students, or a picture of a University building. We had ordered every prospectus from the UK to see what other institutions were doing and we wanted to stand out."
"The cover that we designed was produced on a premium uncoated stock and featured a blind embossed crest. It was great once it was printed and delivered as people just couldn’t put it down and stop stroking it!"
For international students, reading the prospectus is an alternative to visiting the campus in person. So, we ensured Lancaster University's was full of photography that showed off the campus and surrounding countryside in all its glory.
Liz Duesbury, Lancaster University's Marketing Officer, commented "We‘re absolutely delighted to have won a gold Heist Award for our undergraduate prospectus. We knew that Fat Media had created a bold and creative design, and one that prospective students would like, but to have that acknowledged with a national award is amazing."