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We spoke last time about how you should embrace technological change to improve your SEO

So you now know how critical it is to create a future-proof SEO strategy to maximise your online presence. Exactly how do you do that though? Here’s how!

When Will AI Rule the World?

AI is definitely here to take over – just ask Alexa.

Jokes aside, AI isn’t here to take over, it’s here to help. As with any tool, we need to learn how to work with it rather than against it.  

By adopting AI early, you can stay ahead of your competitors. Prepare yourself to adapt to any future advances in technology. Through this, we can open ourselves up to the possibilities that AI has to offer and create a competitive edge for ourselves. Or play catch-up forever. An easy choice, no? 

You should research different AI tools to find the right fit for your needs. There are tools to analyse users’ data, suggest keywords, trawl your competitors’ websites, social media, and so much more. The right tools for your SEO strategy will ensure you’re outpacing your rivals. If you can’t beat them, out-Google them! 

Voice Search Is Just Growing and Growing

Yes, we know we’ve told you this before, but if you want to be future fit, you need to know what’s poised for growth in the coming years.

Many households use voice assistants like Google Home, but have you ever thought about how many people use Siri daily in your local area?   

When a user searches for something in their local area with Siri, it will respond with a list of the top three places. How do you become one of Siri’s recommended places? By ensuring your Google business profile is filled with the correct information.  

Local Search

For an SME to grow, it must establish a presence in its local area. Take Fat Media for example. Starting in a small attic room, we used SEO and other digital tactics to grow our brand presence in Lancaster. Our local success is what helped us push to become a nationally recognised agency. 

A Tip from Us for You

User experience (UX) is key to maximising your online presence. UX is all about understanding how people use websites and apps, and creating a design that is easy to use and enjoyable. Effective UX will make it easier for users to find what they are looking for, increasing the likelihood that they will stay longer and engage more with your website. 

A well-designed website with intuitive navigation is a great start. But that’s only the start. You need to provide high quality content that appeals to your target audience and make sure your website is converting. 

To Summarise

  • Preparing for the future is key
  • AI is a friend, not a foe
  • When thinking about keyword strategy, keep voice search and location front of mind
  • UX design and engaging content create high-converting websites.

As an SEO agency, we know it can be difficult as an SME to apply best-practice SEO when you’re not sure where to start. Our free SEO audit is an excellent first step. Get in touch with us today, and we’ll get cracking.