Small and medium enterprises are the backbone of the UK economy. We love you, but competition is heavy and SME’s need to be on top of their game to stay present and relevant.
To be the best, you’ve got to roll with the times – a headache, yes, but vital for survival.
Is SEO Still Relevant in 2023?
With constant emerging tech trends, SEO is as important as ever. It’ll give plenty of opportunity to increase your brands online visibility, without spending a shedload!
Aim High with AI
Artificial intelligence (AI) will be important for SME’s, if it’s not already. Complex AI algorithms are being used to understand consumer behaviours and predict their search intent – search results are constantly becoming more relevant and personalised to the user.
“Hey Google, why is voice search important for SEO?”
52% of internet households in the UK already own a voice assistant device like Amazon Alexa and Google Home.
If your website isn’t optimised for voice search, you could be missing out on valuable sales.
When starting with voice search, we recommended you use:
- Longtail keywords – voice search often involves a detailed question. This is where long-tail keywords come in handy, as they’re more specific to the question and are less competitive in search, resulting in high value traffic. An example of a this would be ‘buy cheap mountain bikes near me’ as opposed to ‘cheap mountain bikes’.
- Natural language – it’s important to base content strategies around conversational language so that the voice assistant can navigate the context of a user’s question, to give an exact answer taken from your website. ‘Gonna’ and ‘wanna’ are great examples of this.
- A mobile friendly website – most voice searches are done through a mobile device. So, when the user is taken to your website, you want a website that is optimised for mobile. As website enthusiasts, we ask you don’t leave a user with a slow loading website.
Let the Locals Know
No cold calling, leafleting or megaphones please! We mean optimising your website for local search.
Ensure your brand is visible and dominant in your local area. Local search is becoming increasingly important, meaning you need to give exact information about your business’s location, opening hours and contact information.
SEO Is More Important Than Ever
SEO is here to stay, and you shouldn’t avoid it. With more tech coming into play, embrace search with the use of AI, voice activation readiness, and a local push. You’ll generate more traffic and leads, hopefully resulting in more sales.
Boost your SEO with a FREE audit offered as part of our SEO services – simply get in touch with us today to request one.
