In March 2024, Google released its Core Update. If you’ve noticed some changes in your website’s rankings in Google’s search results, this update might be why. Here’s what you need…
What Is Search Engine Optimisation? SEO sounds like jargon, but it’s a crucial element of digital marketing used for acquiring the right kinds of Organic traffic to your website. Think…
Alexa, Siri and Cortana; these virtual assistants are on the rise and they’re showing no signs of fading away into the tech trend abyss. In fact, they’re only becoming more popular, with MindMeld’s study suggesting…
Google is making a huge change to the way it displays ads. As users, you will be used to seeing a mixture of ads at the top, bottom and the…
Did you know that 80% of people read headlines, but only 20% go on to read the article? So, what’s the solution for bridging this gap? Crafting an optimised headline,…