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Hey there! If you’ve been considering whether to migrate to Google Analytics 4 (GA4) from Universal Analytics, we’re here to let you know that there’s no better time than now. Migrating to GA4 early can provide your business with several advantages, so you should make the move sooner rather than later.

Future-proof Your Analytics Setup

Google’s announcement about phasing out support for Universal Analytics shouldn’t be taken lightly. The older version of Google Analytics, Universal Analytics has served its purpose well, but it’s time to embrace the advanced features and capabilities offered by GA4. By migrating to GA4 now, you’ll prevent any unwelcome surprises when Universal Analytics is finally retired on July 1st.

The phase-out means that Google will no longer provide updates, improvements, or customer support for Universal Analytics – whether you like it or not, you’ll be forced onto GA4 by July 1st. Waiting for the auto-migration isn’t a good idea; you’ll be stuck with events that aren’t tailored to your business needs and a lack of previous data.

Improved Tracking Capabilities

GA4 boasts more advanced tracking features than Universal Analytics, including enhanced event tracking and cross-domain tracking. By migrating early, you can start leveraging these new features to gain a more comprehensive understanding of user behaviour on your website.

Harness Machine Learning Insights

One of GA4’s standout features is its machine learning capabilities, which can provide valuable insights and predictions about user behaviour. By making the switch early, you can begin optimising your marketing strategies based on these data-driven insights.

Better Privacy Controls for Compliance

Data protection regulations like GDPR are crucial to adhere to, and GA4 has got you covered with improved privacy controls. Migrate to GA4 early and ensure your data collection practices align with these essential regulations.

Get a Head Start on the Learning Curve

Switching to a new analytics platform can be daunting, but migrating early gives you and your team more time to learn how to use GA4 effectively. By becoming proficient in GA4 sooner, you’ll be reaping its benefits in no time!


In short, migrating to GA4 now is a strategic move that helps you avoid potential pitfalls when Universal Analytics is phased out. It ensures your business remains up-to-date and competitive, allowing you to make the most of your analytics investment. Don’t wait until it’s too late – make the switch to GA4 today and secure a stronger foundation for your business’s future success.

Get our GA4 migration package, from just £700, today!

Offer ends 31st May.