The Daffodil Hotel and Spa is a stunning four star hotel in the Lakeland village of Grasmere. We originally designed their website back in 2014, but in 2016, we all agreed that a refreshed design would improve engagement with the site, and the conversion rate.
In the competitive marketplace of Lake District hotels, we knew we had to create something special to really make the Daffodil stand out. Added to this, was the need to encourage direct bookings made through the Daffodil site, rather than via online travel agents.
After our first design won an Internet Advertising Award, we had set a pretty high benchmark for ourselves!
What We Delivered
Website Design and Development
Using the Umbraco content management system
Blog design and integration
Improving the layout and creating a standardised article format
Conversion Rate Optimisation
To maximise enquiries and direct bookings
Driving further direct bookings through tactical campaigns